Award-winning Case Study For Pan Pacific Masters Games By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pan Pacific Masters Games”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pan Pacific Masters Games” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pan Pacific Masters Games” through the method of adspy!

Pan Pacific Masters Games Facebook ad Introduction by ad spy method

“Pan Pacific Masters Games” introduction:Gold Coast, Queensland 2 - 11 November 2018 World's biggest & best biennial masters games

“Pan Pacific Masters Games” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pan Pacific Masters Games” ads data to help “Pan Pacific Masters Games” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pan Pacific Masters Games”. In this report, we analyze in detail the best ad cases of “Pan Pacific Masters Games”.

Pan Pacific Masters Games Top3 Ads Case Study:

Advertisers Pan Pacific Masters Games Pan Pacific Masters Games Pan Pacific Masters Games
Ad title Photos from Pan Pacific Masters Games's post Saturday Gallery #PPMG18 It’s not goodbye, it’s see you in 2020!
Ad text WORLD RECORD STORY: “I came here to the Gold Coast to lower my world record so I’m very happy to... Kangaroos watched on for the distance running on Saturday morning to start what was a wonderful d... The curtain has officially dropped on the 11th biennial Pan Pacific Masters Games on the Gold Coa...
Ad format Carousel Carousel Image
Categories Sports Event Sports Event Sports Event
Duration 1 days 1 days 1 days
Like 217 98 877

Pan Pacific Masters Games Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pan Pacific Masters Games” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pan Pacific Masters Games” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pan Pacific Masters Games” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Pan Pacific Masters Games's post Saturday Gallery #PPMG18 It’s not goodbye, it’s see you in 2020!
Ad text  WORLD RECORD STORY: “I came here to the Gold Coast to lower my world record so I’m very happy to...  Kangaroos watched on for the distance running on Saturday morning to start what was a wonderful d...  The curtain has officially dropped on the 11th biennial Pan Pacific Masters Games on the Gold Coa...
Ad type  other  other  other
Ad word count 581  282  1092

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pan Pacific Masters Games”, the text type used is other to obtain the best ad performance. “Pan Pacific Masters Games” can use this copy style more. On the other hand, “Pan Pacific Masters Games” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pan Pacific Masters Games” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pan Pacific Masters Games” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pan Pacific Masters Games” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pan Pacific Masters Games” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pan Pacific Masters Games” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pan Pacific Masters Games”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pan Pacific Masters Games” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pan Pacific Masters Games” ad case study report

If you want to check the best ad case study of other advertisers related to “Pan Pacific Masters Games”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pan Pacific Masters Games”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.