Award-winning Case Study For Palo Santo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Palo Santo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Palo Santo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Palo Santo” through the method of adspy!

Palo Santo Facebook ad Introduction by ad spy method

“Palo Santo” introduction:Anteojos de sol, marcos para recetados y otros accesorios que te acompañan a diario. Productos simples y confiables.

“Palo Santo” Facebook ads last run:2020-02-21 18:24:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Palo Santo” ads data to help “Palo Santo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Palo Santo”. In this report, we analyze in detail the best ad cases of “Palo Santo”.

Palo Santo Top3 Ads Case Study:

Advertisers Palo Santo Palo Santo Palo Santo
Ad title Palo Santo Palo Santo Anteojos de sol de madera Boreal Ébano Combinado
Ad text Anteojos de sol de madera. 100% hechos en Argentina. Bonpland 2215, Palermo. Envíos a todo el país! Armazones de madera para anteojos recetados. 100% hechos en Argentina. Bonpland 2215, Palermo. En... Estas ya son un clásico! Gafas Boreal ébano combinado con patillas natural #PaloSantoAr #anteo...
Ad format Carousel Carousel Image
Categories Clothing Store Clothing Store Clothing Store
Duration 1 days 1 days 1 days
Like 0 0 0

Palo Santo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Palo Santo” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Palo Santo” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Palo Santo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Palo Santo Palo Santo Anteojos de sol de madera Boreal Ébano Combinado
Ad text  Anteojos de sol de madera. 100% hechos en Argentina. Bonpland 2215, Palermo. Envíos a todo el país!  Armazones de madera para anteojos recetados. 100% hechos en Argentina. Bonpland 2215, Palermo. En...  Estas ya son un clásico! Gafas Boreal ébano combinado con patillas natural #PaloSantoAr #anteo...
Ad type  other  other  other
Ad word count 99  117  357

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Palo Santo”, the text type used is other to obtain the best ad performance. “Palo Santo” can use this copy style more. On the other hand, “Palo Santo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Palo Santo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Palo Santo” are:WATCH_MORE,WATCH_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Palo Santo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Palo Santo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Palo Santo” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Palo Santo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Palo Santo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Palo Santo” ad case study report

If you want to check the best ad case study of other advertisers related to “Palo Santo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Palo Santo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.