Award-winning Case Study For Palmers Solicitors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Palmers Solicitors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Palmers Solicitors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Palmers Solicitors” through the method of adspy!

Palmers Solicitors Facebook ad Introduction by ad spy method

“Palmers Solicitors” introduction:Founded in 1983 Palmers Solicitors are one Essex’s leading law firms, with a strong reputation as a forward thinking and energetic organisation, offering high levels of specialist legal advice.

“Palmers Solicitors” Facebook ads last run:2020-02-17 07:32:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Palmers Solicitors” ads data to help “Palmers Solicitors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Palmers Solicitors”. In this report, we analyze in detail the best ad cases of “Palmers Solicitors”.

Palmers Solicitors Top3 Ads Case Study:

Advertisers Palmers Solicitors Palmers Solicitors Palmers Solicitors
Ad title Make a Will Today! Update Your Will Today! What Happens If You Die Without a Will?
Ad text Dying without a properly drafted and up-to-date Will could result in those closest to you finding... Does your Will accurately reflect your wishes? Is it still valid? Find out why you should update ... When a person dies without leaving a will, they have died intestate. This means that their estate...
Ad format Image Image Image
Categories Lawyer & Law Firm Lawyer & Law Firm Lawyer & Law Firm
Duration 282 days 282 days 282 days
Like 0 1 11

Palmers Solicitors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Palmers Solicitors” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Palmers Solicitors” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Palmers Solicitors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make a Will Today! Update Your Will Today! What Happens If You Die Without a Will?
Ad text  Dying without a properly drafted and up-to-date Will could result in those closest to you finding...  Does your Will accurately reflect your wishes? Is it still valid? Find out why you should update ...  When a person dies without leaving a will, they have died intestate. This means that their estate...
Ad type  other  other  other
Ad word count 146  113  195

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Palmers Solicitors”, the text type used is other to obtain the best ad performance. “Palmers Solicitors” can use this copy style more. On the other hand, “Palmers Solicitors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Palmers Solicitors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Palmers Solicitors” are:CONTACT_US,CONTACT_US,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “Palmers Solicitors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Palmers Solicitors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Palmers Solicitors” top 3 ads schedules are: 282 days,282 days, and 282 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Palmers Solicitors”‘s top 1 ad duration is 282 days. Every advertisement has a life cycle.
“Palmers Solicitors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Palmers Solicitors” ad case study report

If you want to check the best ad case study of other advertisers related to “Palmers Solicitors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Palmers Solicitors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.