Award-winning Case Study For Palmeo Spa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Palmeo Spa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Palmeo Spa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Palmeo Spa” through the method of adspy!

Palmeo Spa Facebook ad Introduction by ad spy method

“Palmeo Spa” introduction:Experience the Secret of Relaxation Anytime..Anywhere.. 24/7 Home Service Massage

“Palmeo Spa” Facebook ads last run:2020-02-22 23:12:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Palmeo Spa” ads data to help “Palmeo Spa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Palmeo Spa”. In this report, we analyze in detail the best ad cases of “Palmeo Spa”.

Palmeo Spa Top3 Ads Case Study:

Advertisers Palmeo Spa Palmeo Spa Palmeo Spa
Ad title Palmeo Spa Home Massage Palmeo Spa Home Massage Palmeo Spa Home Massage
Ad text You had your best day and having a Blast. Recharge for another BEST day. Get a Massage. You had your best day and having a Blast. Recharge for another BEST day. Get a Massage. You had your best day and having a Blast. Recharge for another BEST day. Get a Massage.
Ad format Image Image Image
Categories N/A N/A N/A
Duration 4 days 4 days 4 days
Like 436 79 674

Palmeo Spa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Palmeo Spa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Palmeo Spa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Palmeo Spa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Palmeo Spa Home Massage Palmeo Spa Home Massage Palmeo Spa Home Massage
Ad text  You had your best day and having a Blast. Recharge for another BEST day. Get a Massage.  You had your best day and having a Blast. Recharge for another BEST day. Get a Massage.  You had your best day and having a Blast. Recharge for another BEST day. Get a Massage.
Ad type  other  other  other
Ad word count 87  87  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Palmeo Spa”, the text type used is other to obtain the best ad performance. “Palmeo Spa” can use this copy style more. On the other hand, “Palmeo Spa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Palmeo Spa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Palmeo Spa” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Palmeo Spa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Palmeo Spa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Palmeo Spa” top 3 ads schedules are: 4 days,4 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Palmeo Spa”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Palmeo Spa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Palmeo Spa” ad case study report

If you want to check the best ad case study of other advertisers related to “Palmeo Spa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Palmeo Spa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.