Award-winning Case Study For Pakistan Travel Mart By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pakistan Travel Mart”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pakistan Travel Mart” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pakistan Travel Mart” through the method of adspy!

Pakistan Travel Mart Facebook ad Introduction by ad spy method

“Pakistan Travel Mart” introduction:Pakistan's Leading Travel Trade Show

“Pakistan Travel Mart” Facebook ads last run:2020-02-21 16:44:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pakistan Travel Mart” ads data to help “Pakistan Travel Mart” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pakistan Travel Mart”. In this report, we analyze in detail the best ad cases of “Pakistan Travel Mart”.

Pakistan Travel Mart Top3 Ads Case Study:

Advertisers Pakistan Travel Mart Pakistan Travel Mart Pakistan Travel Mart
Ad title Pakistan Travel Mart Pakistan Travel Mart Pakistan Travel Mart
Ad text Pakistan's Leading Travel Trade Show from 8-10 October, 2019 at Expo Center Karachi Pakistan's Leading Travel Trade Show from 8-10 October, 2019 at Expo Center Karachi Pakistan's Leading Travel Trade Show, Register online Now at
Ad format Video Video Image
Categories Event Planner Event Planner Event Planner
Duration 1 days 1 days 213 days
Like 671 93 114

Pakistan Travel Mart Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pakistan Travel Mart” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pakistan Travel Mart” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pakistan Travel Mart” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pakistan Travel Mart Pakistan Travel Mart Pakistan Travel Mart
Ad text  Pakistan's Leading Travel Trade Show from 8-10 October, 2019 at Expo Center Karachi  Pakistan's Leading Travel Trade Show from 8-10 October, 2019 at Expo Center Karachi  Pakistan's Leading Travel Trade Show, Register online Now at
Ad type  other  other  other
Ad word count 83  83  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pakistan Travel Mart”, the text type used is other to obtain the best ad performance. “Pakistan Travel Mart” can use this copy style more. On the other hand, “Pakistan Travel Mart” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pakistan Travel Mart” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pakistan Travel Mart” are:LIKE_PAGE,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Pakistan Travel Mart” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pakistan Travel Mart” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pakistan Travel Mart” top 3 ads schedules are: 1 days,1 days, and 213 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pakistan Travel Mart”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pakistan Travel Mart” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pakistan Travel Mart” ad case study report

If you want to check the best ad case study of other advertisers related to “Pakistan Travel Mart”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pakistan Travel Mart”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.