Award-winning Case Study For Pairs - ペアーズ By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pairs - ペアーズ”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pairs - ペアーズ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pairs - ペアーズ” through the method of adspy!

Pairs - ペアーズ Facebook ad Introduction by ad spy method

“Pairs - ペアーズ” introduction:Pairs-ペアーズ(http://bit.ly/2tIZmKq )は、恋愛・婚活マッチングサービスです。

“Pairs - ペアーズ” Facebook ads last run:2019-10-09 11:16:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pairs - ペアーズ” ads data to help “Pairs - ペアーズ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pairs - ペアーズ”. In this report, we analyze in detail the best ad cases of “Pairs - ペアーズ”.

Pairs - ペアーズ Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pairs - ペアーズ Pairs - ペアーズ Pairs - ペアーズ
Ad title 「一緒にスノボに行きたい」コミュで彼女と出会いました 近くのお相手を検索できます。 合コンで出会おうが、アプリで出会おうが関係ない。
Ad text Pairsには毎日8,000人以上が登録! 年齢/体型/趣味/居住地/価値観など、自分に合った女性を探せます! まずはプロフィールを見てみる! https://s.pairs.lv/36zK1zU Pairsでかわいい彼女を見つけませんか? まずは写真を見てみる! https://s.pairs.lv/38DgCFO 合コンで出会おうが、アプリで出会おうが関係ないと思うので、悩んでる人は一度使ってみたら良いと思います。良いサービスなのに、使わないのはもったいないなって。
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Image
Categories other other other
Duration 24 days 1 days 1 days
Like 18 1 302

Pairs - ペアーズ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pairs - ペアーズ” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pairs - ペアーズ” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pairs - ペアーズ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 「一緒にスノボに行きたい」コミュで彼女と出会いました 近くのお相手を検索できます。 合コンで出会おうが、アプリで出会おうが関係ない。
Ad text  Pairsには毎日8,000人以上が登録! 年齢/体型/趣味/居住地/価値観など、自分に合った女性を探せます! まずはプロフィールを見てみる! https://s.pairs.lv/36zK1zU  Pairsでかわいい彼女を見つけませんか? まずは写真を見てみる! https://s.pairs.lv/38DgCFO  合コンで出会おうが、アプリで出会おうが関係ないと思うので、悩んでる人は一度使ってみたら良いと思います。良いサービスなのに、使わないのはもったいないなって。
Ad type  other  other  other
Ad word count 99  62  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pairs - ペアーズ”, the text type used is other to obtain the best ad performance. “Pairs - ペアーズ” can use this copy style more. On the other hand, “Pairs - ペアーズ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pairs - ペアーズ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pairs - ペアーズ” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pairs - ペアーズ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pairs - ペアーズ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pairs - ペアーズ” top 3 ads schedules are: 24 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pairs - ペアーズ”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“Pairs - ペアーズ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pairs - ペアーズ” ad case study report

If you want to check the best ad case study of other advertisers related to “Pairs - ペアーズ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pairs - ペアーズ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.