Award-winning Case Study For Pact for Life By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pact for Life”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pact for Life” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pact for Life” through the method of adspy!

Pact for Life Facebook ad Introduction by ad spy method

“Pact for Life” introduction:Cette page est votre point de contact pour avoir des astuces pour arrêter de fumer. Deze pagina is jullie contactpunt om tips and tricks te verkijgen om te stoppen met roken.

“Pact for Life” Facebook ads last run:2020-02-16 00:33:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pact for Life” ads data to help “Pact for Life” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pact for Life”. In this report, we analyze in detail the best ad cases of “Pact for Life”.

Pact for Life Top3 Ads Case Study:

Advertisers Pact for Life Pact for Life Pact for Life
Ad title Pact for Life Pact for Life Pact for Life 2018
Ad text Vous fumez toujours et êtes motivés à arrêter pour commencer l’année en beauté? Parlez-en à votre... Rookt u nog steeds maar bent u gemotiveerd om dit jaar in schoonheid te starten? Praat erover met... Et si vous vous entraidiez plutôt à arrêter de fumer ?
CTA type N/A N/A N/A
Ad format Image Image Video
Categories Pharmaceuticals Pharmaceuticals Pharmaceuticals
Duration 3 days 3 days 22 days
Like 192 211 220

Pact for Life Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pact for Life” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pact for Life” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pact for Life” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pact for Life Pact for Life Pact for Life 2018
Ad text  Vous fumez toujours et êtes motivés à arrêter pour commencer l’année en beauté? Parlez-en à votre...  Rookt u nog steeds maar bent u gemotiveerd om dit jaar in schoonheid te starten? Praat erover met...  Et si vous vous entraidiez plutôt à arrêter de fumer ?
Ad type  other  other  other
Ad word count 223  222  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pact for Life”, the text type used is other to obtain the best ad performance. “Pact for Life” can use this copy style more. On the other hand, “Pact for Life” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pact for Life” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pact for Life” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pact for Life” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pact for Life” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pact for Life” top 3 ads schedules are: 3 days,3 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pact for Life”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Pact for Life” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pact for Life” ad case study report

If you want to check the best ad case study of other advertisers related to “Pact for Life”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pact for Life”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.