P&G Living Artist Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “P&G Living Artist” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “P&G Living Artist” ads and analyzes advertising data to help “P&G Living Artist” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “P&G Living Artist”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “P&G Living Artist”.

P&G Living Artist Facebook adspy

“P&G Living Artist” introduction:生活家™ P&G Hong Kong 親近妳每一天的生活,提供妳有關美麗、時尚、健康等生活小知識。加入生活家™會員妳可以搶先得知最新資訊、好康優惠和各種會員專屬活動。 馬上加入:http://ppt.cc/Jyug

“P&G Living Artist” Facebook ads last run:2020-02-17 05:16:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers P&G Living Artist P&G Living Artist P&G Living Artist
Ad title Pampers指定拉拉褲買一送一! P&G Living Artist 3.8女皇節 - P&G產品優惠低至8折 | 香港屈臣氏 Watsons
Ad text BB換片無時停? 轉用拉拉褲啦! Pampers指定拉拉褲細碼買一箱送一箱! 喺HKTVmall買仲有送貨服務唔洗自己搬~ 數量有限,先到先得,即搶購 http://bit.ly/2E83ES... 【惠康 x Oral B: 小精靈料理大賽 獨家激賞🤩 Switch Pokémon套裝, Pikachu!】(活動一) . 依家喺惠康購買Oral B產品滿$60,即可參加小精靈料理大賽,用O... 健康活力女皇、守護家庭女皇、高貴典雅女皇...無論你係邊一種女皇,屈臣氏電子商店3.8女皇節P&G精選產品梗有一款啱你!仲唔快啲嚟購買? https://bit.ly/2UdOKkC
CTA type LEARN_MORE N/A SHOP_NOW
Ad format Image Image Image
Categories other Household Supplies Household Supplies
Duration 1 days 3 days 1 days
Like 9 56 5

P&G Living Artist facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “P&G Living Artist” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titlePampers指定拉拉褲買一送一!P&G Living Artist3.8女皇節 - P&G產品優惠低至8折 | 香港屈臣氏 Watsons
Ad text BB換片無時停? 轉用拉拉褲啦! Pampers指定拉拉褲細碼買一箱送一箱! 喺HKTVmall買仲有送貨服務唔洗自己搬~ 數量有限,先到先得,即搶購 http://bit.ly/2E83ES... 【惠康 x Oral B: 小精靈料理大賽 獨家激賞🤩 Switch Pokémon套裝, Pikachu!】(活動一) . 依家喺惠康購買Oral B產品滿$60,即可參加小精靈料理大賽,用O... 健康活力女皇、守護家庭女皇、高貴典雅女皇...無論你係邊一種女皇,屈臣氏電子商店3.8女皇節P&G精選產品梗有一款啱你!仲唔快啲嚟購買? https://bit.ly/2UdOKkC
Ad type other other other
Ad word count146 1702 91

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “P&G Living Artist”, the text type used is other to obtain the best advertising results. “P&G Living Artist” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “P&G Living Artist” are:LEARN_MORE,N/A,SHOP_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “P&G Living Artist” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“P&G Living Artist” When Facebook ads are placed on Facebook, the ad schedules are 1 days,3 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “P&G Living Artist”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.