Award-winning Case Study For Oyster Harbour By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oyster Harbour”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oyster Harbour” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oyster Harbour” through the method of adspy!

Oyster Harbour Facebook ad Introduction by ad spy method

“Oyster Harbour” introduction:

“Oyster Harbour” Facebook ads last run:2020-02-21 15:06:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oyster Harbour” ads data to help “Oyster Harbour” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oyster Harbour”. In this report, we analyze in detail the best ad cases of “Oyster Harbour”.

Oyster Harbour Top3 Ads Case Study:

Advertisers Oyster Harbour Oyster Harbour Oyster Harbour
Ad title Timeline Photos Photos from Oyster Harbour's post Timeline Photos
Ad text 【第二批頂級愛文芒預購】 今年第一擊打破銷售紀錄 就連台灣屏東縣長都高度關注出口情況 證明盧家芒果非常優質 多謝大家支持 另外,根據近日果農做既糖度測試 幾可肯定第二轉既愛文芒會更勝一籌 糖度... 【首批頂級愛文芒預購】 突然又已一年,枋山盧家愛文芒出爐啦 盧家出品,必屬佳品 上年我地熱賣1500箱,今年再接再厲 有機牛奶肥料灌溉 全天然機上熟成,絕無催熟劑 通過300多項農業認證 Q... 【Gillardeau 狀態大勇】 踏入12月既生蠔非常肥美 尤其是最受歡迎既 Gillardeau 有圖有真相~~~ Gillardeau n0 $41 (原箱48隻 $1824) Gi...
Ad format Image Carousel Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 1 days 5 days 3 days
Like 20 32 24

Oyster Harbour Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oyster Harbour” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oyster Harbour” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oyster Harbour” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Photos from Oyster Harbour's post Timeline Photos
Ad text  【第二批頂級愛文芒預購】 今年第一擊打破銷售紀錄 就連台灣屏東縣長都高度關注出口情況 證明盧家芒果非常優質 多謝大家支持 另外,根據近日果農做既糖度測試 幾可肯定第二轉既愛文芒會更勝一籌 糖度...  【首批頂級愛文芒預購】 突然又已一年,枋山盧家愛文芒出爐啦 盧家出品,必屬佳品 上年我地熱賣1500箱,今年再接再厲 有機牛奶肥料灌溉 全天然機上熟成,絕無催熟劑 通過300多項農業認證 Q...  【Gillardeau 狀態大勇】 踏入12月既生蠔非常肥美 尤其是最受歡迎既 Gillardeau 有圖有真相~~~ Gillardeau n0 $41 (原箱48隻 $1824) Gi...
Ad type  other  other  other
Ad word count 437  345  279

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oyster Harbour”, the text type used is other to obtain the best ad performance. “Oyster Harbour” can use this copy style more. On the other hand, “Oyster Harbour” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oyster Harbour” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oyster Harbour” are:N/A,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Oyster Harbour” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oyster Harbour” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oyster Harbour” top 3 ads schedules are: 1 days,5 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oyster Harbour”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Oyster Harbour” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oyster Harbour” ad case study report

If you want to check the best ad case study of other advertisers related to “Oyster Harbour”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oyster Harbour”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.