Award-winning Case Study For Oxford Optical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oxford Optical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oxford Optical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oxford Optical” through the method of adspy!

Oxford Optical Facebook ad Introduction by ad spy method

“Oxford Optical” introduction:

“Oxford Optical” Facebook ads last run:2020-02-21 10:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oxford Optical” ads data to help “Oxford Optical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oxford Optical”. In this report, we analyze in detail the best ad cases of “Oxford Optical”.

Oxford Optical Top3 Ads Case Study:

Advertisers Oxford Optical Oxford Optical Oxford Optical
Ad title Photos from Oxford Optical's post Photos from Oxford Optical's post Oxford Optical
Ad text Oxford Optical Welcoming this new year with a series of promotion! Including branded frames, con... Oxford Optical - Seri Petaling Outlet Celebrating our grand opening for Seri Petaling outlet! 7... Oxford Optical - Ipoh (Tesco Ipoh Garden) Outlet We are proudly announcing our newest addition o...
CTA type N/A N/A N/A
Ad format Carousel Carousel Image
Categories Sunglasses & Eyewear Store Sunglasses & Eyewear Store Sunglasses & Eyewear Store
Duration 19 days 1 days 1 days
Like 10 9 26

Oxford Optical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oxford Optical” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oxford Optical” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oxford Optical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Oxford Optical's post Photos from Oxford Optical's post Oxford Optical
Ad text  Oxford Optical Welcoming this new year with a series of promotion! Including branded frames, con...  Oxford Optical - Seri Petaling Outlet Celebrating our grand opening for Seri Petaling outlet! 7...  Oxford Optical - Ipoh (Tesco Ipoh Garden) Outlet We are proudly announcing our newest addition o...
Ad type  other  other  other
Ad word count 282  517  290

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oxford Optical”, the text type used is other to obtain the best ad performance. “Oxford Optical” can use this copy style more. On the other hand, “Oxford Optical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oxford Optical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oxford Optical” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Oxford Optical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oxford Optical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oxford Optical” top 3 ads schedules are: 19 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oxford Optical”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Oxford Optical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oxford Optical” ad case study report

If you want to check the best ad case study of other advertisers related to “Oxford Optical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oxford Optical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.