Award-winning Case Study For Oxford Academic (Oxford University Press) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oxford Academic (Oxford University Press)”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oxford Academic (Oxford University Press)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oxford Academic (Oxford University Press)” through the method of adspy!

Oxford Academic (Oxford University Press) Facebook ad Introduction by ad spy method

“Oxford Academic (Oxford University Press)” introduction:Oxford University Press’s academic insights for the thinking world combine authority, innovation, and excellence.

“Oxford Academic (Oxford University Press)” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oxford Academic (Oxford University Press)” ads data to help “Oxford Academic (Oxford University Press)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oxford Academic (Oxford University Press)”. In this report, we analyze in detail the best ad cases of “Oxford Academic (Oxford University Press)”.

Oxford Academic (Oxford University Press) Top3 Ads Case Study:

 1st2nd3rd
Advertisers Oxford Academic (Oxford University Press) Oxford Academic (Oxford University Press) Oxford Academic (Oxford University Press)
Ad title Ted Shawn ESHRE Chinese Headline hitting research
Ad text Available now: the first critical biography of the self-proclaimed "Father of American Dance," Te... Specially curated from the ESHRE journals, this free collection features highly cited articles fr... Explore articles from the European Heart Journal making the news in 2019.
CTA type SHOP_NOW LEARN_MORE LEARN_MORE
Ad format Image Carousel Image
Categories other Publisher Publisher
Duration 1 days 1 days 1 days
Like 156 19 0

Oxford Academic (Oxford University Press) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oxford Academic (Oxford University Press)” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oxford Academic (Oxford University Press)” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oxford Academic (Oxford University Press)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ted Shawn ESHRE Chinese Headline hitting research
Ad text  Available now: the first critical biography of the self-proclaimed "Father of American Dance," Te...  Specially curated from the ESHRE journals, this free collection features highly cited articles fr...  Explore articles from the European Heart Journal making the news in 2019.
Ad type  other  other  other
Ad word count 105  116  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oxford Academic (Oxford University Press)”, the text type used is other to obtain the best ad performance. “Oxford Academic (Oxford University Press)” can use this copy style more. On the other hand, “Oxford Academic (Oxford University Press)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oxford Academic (Oxford University Press)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oxford Academic (Oxford University Press)” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Oxford Academic (Oxford University Press)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oxford Academic (Oxford University Press)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oxford Academic (Oxford University Press)” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oxford Academic (Oxford University Press)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Oxford Academic (Oxford University Press)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oxford Academic (Oxford University Press)” ad case study report

If you want to check the best ad case study of other advertisers related to “Oxford Academic (Oxford University Press)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oxford Academic (Oxford University Press)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.