Award-winning Case Study For OUTLETCITY METZINGEN By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OUTLETCITY METZINGEN”, or large enterprises, they have established a Facebook page for advertising and promotion. “OUTLETCITY METZINGEN” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OUTLETCITY METZINGEN” through the method of adspy!

OUTLETCITY METZINGEN Facebook ad Introduction by ad spy method

“OUTLETCITY METZINGEN” introduction:Die OUTLETCITY METZINGEN ist Kult in Sachen Fashion. Freut Euch auf ein Shopping-Erlebnis in neuen Dimensionen: Tolle Marken, unglaubliche Angebote und ein einzigartiges Ambiente.

“OUTLETCITY METZINGEN” Facebook ads last run:2020-02-17 08:24:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OUTLETCITY METZINGEN” ads data to help “OUTLETCITY METZINGEN” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OUTLETCITY METZINGEN”. In this report, we analyze in detail the best ad cases of “OUTLETCITY METZINGEN”.


Ad title 你来或不来,直减30欧只有这一周 再大的牌子都打折 低至二折,欢乐购一周!
Ad text 冬季打折最后一轮,低至二折,让你用最低的价格买最大牌的礼物。别忘了,可以直减30欧! 季末低至二折还可以直减30欧,这种好事只有麦琴根名品村能给你! 冬季打折最后一轮,低至二折,让你用最低的价格买最大牌的礼物。别忘了,可以直减30欧!
Ad format Image Image Image
Categories other other other
Duration 5 days 7 days 8 days
Like 0 5 0

OUTLETCITY METZINGEN Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OUTLETCITY METZINGEN” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OUTLETCITY METZINGEN” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OUTLETCITY METZINGEN” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 你来或不来,直减30欧只有这一周 再大的牌子都打折 低至二折,欢乐购一周!
Ad text  冬季打折最后一轮,低至二折,让你用最低的价格买最大牌的礼物。别忘了,可以直减30欧!  季末低至二折还可以直减30欧,这种好事只有麦琴根名品村能给你!  冬季打折最后一轮,低至二折,让你用最低的价格买最大牌的礼物。别忘了,可以直减30欧!
Ad type  other  other  other
Ad word count 42  31  42

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OUTLETCITY METZINGEN”, the text type used is other to obtain the best ad performance. “OUTLETCITY METZINGEN” can use this copy style more. On the other hand, “OUTLETCITY METZINGEN” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OUTLETCITY METZINGEN” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “OUTLETCITY METZINGEN” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OUTLETCITY METZINGEN” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OUTLETCITY METZINGEN” top 3 ads schedules are: 5 days,7 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OUTLETCITY METZINGEN”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“OUTLETCITY METZINGEN” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OUTLETCITY METZINGEN” ad case study report

If you want to check the best ad case study of other advertisers related to “OUTLETCITY METZINGEN”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OUTLETCITY METZINGEN”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.