Award-winning Case Study For Outer Places By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Outer Places”, or large enterprises, they have established a Facebook page for advertising and promotion. “Outer Places” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Outer Places” through the method of adspy!

Outer Places Facebook ad Introduction by ad spy method

“Outer Places” introduction:Outer Places - Where Science Meets Science Fiction

“Outer Places” Facebook ads last run:2020-02-21 02:08:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Outer Places” ads data to help “Outer Places” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Outer Places”. In this report, we analyze in detail the best ad cases of “Outer Places”.

Outer Places Top3 Ads Case Study:

Advertisers Outer Places Outer Places Outer Places
Ad title Watch a Man Run 24 MPH Using the Bionic Boots He Invented Himself Neil DeGrasse Tyson Thinks There's a "Very High" Chance We're Living in the Matrix This Stealth Warship Runs On Linux and Doesn't Need Humans to Defend Itself
Ad text You'll never be late again. Are we living in a simulation? Is it ethical to allow a machine to do the thinking when human lives are at stake?
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Science Website Science Website Science Website
Duration 281 days 281 days 281 days
Like 1430 309 155

Outer Places Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Outer Places” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Outer Places” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Outer Places” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Watch a Man Run 24 MPH Using the Bionic Boots He Invented Himself Neil DeGrasse Tyson Thinks There's a "Very High" Chance We're Living in the Matrix This Stealth Warship Runs On Linux and Doesn't Need Humans to Defend Itself
Ad text  You'll never be late again.  Are we living in a simulation?  Is it ethical to allow a machine to do the thinking when human lives are at stake?
Ad type  other  other  other
Ad word count 27  30  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Outer Places”, the text type used is other to obtain the best ad performance. “Outer Places” can use this copy style more. On the other hand, “Outer Places” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Outer Places” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Outer Places” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Outer Places” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Outer Places” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Outer Places” top 3 ads schedules are: 281 days,281 days, and 281 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Outer Places”‘s top 1 ad duration is 281 days. Every advertisement has a life cycle.
“Outer Places” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Outer Places” ad case study report

If you want to check the best ad case study of other advertisers related to “Outer Places”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Outer Places”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.