Award-winning Case Study For Outdoor GO By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Outdoor GO”, or large enterprises, they have established a Facebook page for advertising and promotion. “Outdoor GO” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Outdoor GO” through the method of adspy!

Outdoor GO Facebook ad Introduction by ad spy method

“Outdoor GO” introduction:Rando, vélo, kayak... La nature en mouvements. Magazine dédié aux loisirs "outdoor", 5 numéros par an.

“Outdoor GO” Facebook ads last run:2020-02-17 08:08:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Outdoor GO” ads data to help “Outdoor GO” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Outdoor GO”. In this report, we analyze in detail the best ad cases of “Outdoor GO”.

Outdoor GO Top3 Ads Case Study:

 1st2nd3rd
Advertisers Outdoor GO Outdoor GO Outdoor GO
Ad title Photos from Outdoor GO's post Outdoor GO Outdoor GO
Ad text Il est sorti ! Le numéro 12 du magazine OutdoorGo! est dans plus de 6 000 kiosques depuis ce mati... Vous organisez une course ou une randonnée à vélo ‍? un trail ‍ ? ou un autre évènement sportif ?... [PROMO ] - 10 % ! Jusqu’à ce soir l'abonnement 5 numéros est à 22€ seulement ! 2 années déjà en k...
CTA type N/A N/A N/A
Ad format Carousel Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 2 days 7 days 1 days
Like 401 301 219

Outdoor GO Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Outdoor GO” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Outdoor GO” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Outdoor GO” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Outdoor GO's post Outdoor GO Outdoor GO
Ad text  Il est sorti ! Le numéro 12 du magazine OutdoorGo! est dans plus de 6 000 kiosques depuis ce mati...  Vous organisez une course ou une randonnée à vélo ‍? un trail ‍ ? ou un autre évènement sportif ?...  [PROMO ] - 10 % ! Jusqu’à ce soir l'abonnement 5 numéros est à 22€ seulement ! 2 années déjà en k...
Ad type  other  other  other
Ad word count 710  252  229

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Outdoor GO”, the text type used is other to obtain the best ad performance. “Outdoor GO” can use this copy style more. On the other hand, “Outdoor GO” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Outdoor GO” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Outdoor GO” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Outdoor GO” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Outdoor GO” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Outdoor GO” top 3 ads schedules are: 2 days,7 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Outdoor GO”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Outdoor GO” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Outdoor GO” ad case study report

If you want to check the best ad case study of other advertisers related to “Outdoor GO”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Outdoor GO”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.