Award-winning Case Study For Our Last Night By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Our Last Night”, or large enterprises, they have established a Facebook page for advertising and promotion. “Our Last Night” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Our Last Night” through the method of adspy!

Our Last Night Facebook ad Introduction by ad spy method

“Our Last Night” introduction:Follow us on instagram! @OLNBAND @trevor_michael @Mattyry @Woodywoodrow @timothymolloy

“Our Last Night” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Our Last Night” ads data to help “Our Last Night” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Our Last Night”. In this report, we analyze in detail the best ad cases of “Our Last Night”.

Our Last Night Top3 Ads Case Study:

Advertisers Our Last Night Our Last Night Our Last Night
Ad title Our Last Night Our Last Night Our Last Night
Ad text Tour starts in ONE WEEK! Shows are selling out FAST! So get your tickets TODAY @ www.ourlastnight... USA & MONTREAL / TORONTO! Tour starts in less than TWO WEEKS! Shows are selling out, so make sure... Let Light Overcome // 03.08.19
Ad format Image Image Video
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 8 days 9 days
Like 225 223 1025

Our Last Night Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Our Last Night” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Our Last Night” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Our Last Night” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Our Last Night Our Last Night Our Last Night
Ad text  Tour starts in ONE WEEK! Shows are selling out FAST! So get your tickets TODAY @ www.ourlastnight...  USA & MONTREAL / TORONTO! Tour starts in less than TWO WEEKS! Shows are selling out, so make sure...  Let Light Overcome // 03.08.19
Ad type  other  other  other
Ad word count 106  152  30

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Our Last Night”, the text type used is other to obtain the best ad performance. “Our Last Night” can use this copy style more. On the other hand, “Our Last Night” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Our Last Night” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Our Last Night” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Our Last Night” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Our Last Night” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Our Last Night” top 3 ads schedules are: 1 days,8 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Our Last Night”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Our Last Night” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Our Last Night” ad case study report

If you want to check the best ad case study of other advertisers related to “Our Last Night”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Our Last Night”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.