Award-winning Case Study For Our Gallery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Our Gallery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Our Gallery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Our Gallery” through the method of adspy!

Our Gallery Facebook ad Introduction by ad spy method

“Our Gallery” introduction:We are a visual art gallery between art, people and communities. Our mission is to promote emerging artists while we’re occasionally exhibiting folk art.

“Our Gallery” Facebook ads last run:2020-02-20 20:52:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Our Gallery” ads data to help “Our Gallery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Our Gallery”. In this report, we analyze in detail the best ad cases of “Our Gallery”.

Our Gallery Top3 Ads Case Study:

Advertisers Our Gallery Our Gallery Our Gallery
Ad title Our Gallery Photos from Our Gallery's post Photos from Our Gallery's post
Ad text Kenny Mak 麥錫恩 Wish 願 2018 Ink and Colour on Paper 水墨設色紙本 50(L) x 70(H)cm Kenny is the follower... 上月23日舉行的「特立獨行:井上有一的堅持」研討會及「一字書」創作體驗反應熱烈! 徇眾要求,Our Gallery邀請了紙守財團技術主管高橋啟先生於5月4日(星期六)加開一場研討會及兩場「一... 「Untitled」聯展最後一星期! 誠邀仍未入場嘅朋友蒞臨參觀! 展覽詳情 日期:即日至11月17日 (星期六) 時間:星期二至六 12:30 - 19:00 ...
Ad format Image Carousel Carousel
Categories Art Gallery Art Gallery Art Gallery
Duration 1 days 3 days 5 days
Like 33 28 44

Our Gallery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Our Gallery” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Our Gallery” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Our Gallery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Our Gallery Photos from Our Gallery's post Photos from Our Gallery's post
Ad text  Kenny Mak 麥錫恩 Wish 願 2018 Ink and Colour on Paper 水墨設色紙本 50(L) x 70(H)cm Kenny is the follower...  上月23日舉行的「特立獨行:井上有一的堅持」研討會及「一字書」創作體驗反應熱烈! 徇眾要求,Our Gallery邀請了紙守財團技術主管高橋啟先生於5月4日(星期六)加開一場研討會及兩場「一...  「Untitled」聯展最後一星期! 誠邀仍未入場嘅朋友蒞臨參觀! 展覽詳情 日期:即日至11月17日 (星期六) 時間:星期二至六 12:30 - 19:00 ...
Ad type  other  other  other
Ad word count 1048  1877  477

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Our Gallery”, the text type used is other to obtain the best ad performance. “Our Gallery” can use this copy style more. On the other hand, “Our Gallery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Our Gallery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Our Gallery” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Our Gallery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Our Gallery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Our Gallery” top 3 ads schedules are: 1 days,3 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Our Gallery”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Our Gallery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Our Gallery” ad case study report

If you want to check the best ad case study of other advertisers related to “Our Gallery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Our Gallery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.