Award-winning Case Study For Ouest France By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ouest France”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ouest France” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ouest France” through the method of adspy!

Ouest France Facebook ad Introduction by ad spy method

“Ouest France” introduction:Ouest-France, premier quotidien français, est diffusé en Normandie, Bretagne et Pays de la Loire. Sa devise est "Justice et Liberté".

“Ouest France” Facebook ads last run:2020-01-24 18:38:55

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ouest France” ads data to help “Ouest France” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ouest France”. In this report, we analyze in detail the best ad cases of “Ouest France”.

Ouest France Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ouest France Ouest France Ouest France
Ad title Au sommaire de Minuit Sport : Aouar qualifie Lyon Le meilleur de l'actualité sport du jour et de la soirée. Au sommaire de Minuit Sport : Rennes, les dessous d’une éviction
Ad text Au programme de votre nouvelle édition de Minuit Sport : la qualification de l’Olympique lyonnais... Découvrez Minuit Sport, votre nouveau rendez-vous quotidien 100% sport. Profitez de l'offre de la... Au programme de votre nouvelle édition de Minuit Sport : l’interview exclusive du nouveau préside...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 43 15 3

Ouest France Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ouest France” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ouest France” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ouest France” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Au sommaire de Minuit Sport : Aouar qualifie Lyon Le meilleur de l'actualité sport du jour et de la soirée. Au sommaire de Minuit Sport : Rennes, les dessous d’une éviction
Ad text  Au programme de votre nouvelle édition de Minuit Sport : la qualification de l’Olympique lyonnais...  Découvrez Minuit Sport, votre nouveau rendez-vous quotidien 100% sport. Profitez de l'offre de la...  Au programme de votre nouvelle édition de Minuit Sport : l’interview exclusive du nouveau préside...
Ad type  other  other  other
Ad word count 272  133  207

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ouest France”, the text type used is other to obtain the best ad performance. “Ouest France” can use this copy style more. On the other hand, “Ouest France” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ouest France” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ouest France” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Ouest France” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ouest France” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ouest France” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ouest France”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ouest France” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ouest France” ad case study report

If you want to check the best ad case study of other advertisers related to “Ouest France”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ouest France”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.