Award-winning Case Study For OTTY Mattress By Adspy - BigSpy

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Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "OTTY Mattress", or large enterprises, they have established a Facebook page for advertising and promotion. "OTTY Mattress" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "OTTY Mattress" through the method of adspy!You can check for more information on our website youtube ads spy.

OTTY Mattress Facebook ad Introduction by ad spy method

"OTTY Mattress" introduction:OTTY - Where dreams are made

"OTTY Mattress" Facebook ads last run:2020-02-14 09:49:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on ad spy.

BigSpy tracks and analyzes "OTTY Mattress" ads data to help "OTTY Mattress" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "weight loss advertising ideas" "dropship spy".

Now BigSpy generates an ad report for "OTTY Mattress". In this report, we analyze in detail the best ad cases of "OTTY Mattress".

OTTY Mattress Top3 Ads Case Study:

 1st2nd3rd
Advertisers OTTY Mattress OTTY Mattress OTTY Mattress
Ad title Main USPs Save up to £510 We will match & beat competitors' price
Ad text Still dreaming of the best night’s sleep? Make blissful sleep an everyday reality with the award-... Get the complete OTTY experience with our award-winning bundle and save up to £510 ✅ Mattress ✅ ... Being bombarded with mattress options? Look no further! We’re so confident in our award-winning O...
CTA type SHOP_NOW GET_OFFER SHOP_NOW
Ad format Carousel Video Video
Categories other other other
Duration 1 days 6 days 1 days
Like 14 90 67

OTTY Mattress Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "OTTY Mattress" top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"OTTY Mattress" likes to use Carousel ads as material. In fact, Facebook's creatives determine the user's first sense. "OTTY Mattress" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Main USPs Save up to £510 We will match & beat competitors' price
Ad text  Still dreaming of the best night’s sleep? Make blissful sleep an everyday reality with the award-...  Get the complete OTTY experience with our award-winning bundle and save up to £510 ✅ Mattress ✅ ...  Being bombarded with mattress options? Look no further! We’re so confident in our award-winning O...
Ad type  other  other  other
Ad word count 223  201  214

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "OTTY Mattress", the text type used is other to obtain the best ad performance. "OTTY Mattress" can use this copy style more. On the other hand, "OTTY Mattress" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "OTTY Mattress" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check bsr amazon meaning.

3. Type of CTA case study:

The types of CTA used by "OTTY Mattress" are:SHOP_NOW,GET_OFFER,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help "OTTY Mattress" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "OTTY Mattress" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check Dropshipping niches.

4. Ad schedule case study:

When doing Facebook ad marketing, "OTTY Mattress" top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "OTTY Mattress"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"OTTY Mattress" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “successful shopify dropshipping stores“ ”Droppoint“.

Related "OTTY Mattress" ad case study report

If you want to check the best ad case study of other advertisers related to "OTTY Mattress", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "OTTY Mattress". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.