Award-winning Case Study For OTTO Österreich By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OTTO Österreich”, or large enterprises, they have established a Facebook page for advertising and promotion. “OTTO Österreich” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OTTO Österreich” through the method of adspy!

OTTO Österreich Facebook ad Introduction by ad spy method

“OTTO Österreich” introduction:OTTO Versand ist dein Online-Shop für Mode, Marken und Lifestyle! Hier geht´s zum Shoppingvergnügen >> www.ottoversand.at

“OTTO Österreich” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OTTO Österreich” ads data to help “OTTO Österreich” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OTTO Österreich”. In this report, we analyze in detail the best ad cases of “OTTO Österreich”.

OTTO Österreich Top3 Ads Case Study:

 1st2nd3rd
Advertisers OTTO Österreich OTTO Österreich OTTO Österreich
Ad title Jetzt Trachtenmode und mehr entdecken Jetzt Trachtenmode und mehr entdecken Jetzt Trachtenmode und mehr entdecken
Ad text Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio... Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio... Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio...
CTA type NO_BUTTON NO_BUTTON NO_BUTTON
Ad format Video Video Video
Categories Shopping Service Shopping Service Shopping Service
Duration 1 days 1 days 1 days
Like 0 119 0

OTTO Österreich Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OTTO Österreich” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OTTO Österreich” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OTTO Österreich” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Jetzt Trachtenmode und mehr entdecken Jetzt Trachtenmode und mehr entdecken Jetzt Trachtenmode und mehr entdecken
Ad text  Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio...  Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio...  Jetzt exklusiv bei OTTO: Andreas Gabalier Kollektion Entdecke die einzigartige Trachtenkollektio...
Ad type  other  other  other
Ad word count 371  150  371

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OTTO Österreich”, the text type used is other to obtain the best ad performance. “OTTO Österreich” can use this copy style more. On the other hand, “OTTO Österreich” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OTTO Österreich” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OTTO Österreich” are:NO_BUTTON,NO_BUTTON,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “NO_BUTTON” help “OTTO Österreich” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OTTO Österreich” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OTTO Österreich” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OTTO Österreich”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“OTTO Österreich” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OTTO Österreich” ad case study report

If you want to check the best ad case study of other advertisers related to “OTTO Österreich”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OTTO Österreich”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.