Award-winning Case Study For Origin Energy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Origin Energy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Origin Energy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Origin Energy” through the method of adspy!

Origin Energy Facebook ad Introduction by ad spy method

“Origin Energy” introduction:We're here to help 7am-9pm weekdays and 9am-5pm Saturday, excluding national public holidays. You can also call us on 13 24 61.

“Origin Energy” Facebook ads last run:2020-02-17 05:56:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Origin Energy” ads data to help “Origin Energy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Origin Energy”. In this report, we analyze in detail the best ad cases of “Origin Energy”.

Origin Energy Top3 Ads Case Study:

Advertisers Origin Energy Origin Energy Origin Energy
Ad title LPG you can track and reschedule. You could save with Origin. A powerful reason to switch.
Ad text On the go and need to reschedule your LPG delivery? Easy. With our new reschedule app you can do ... Get 38% off Origin’s electricity usage charges when you sign up on a 12 month Origin Maximiser plan. Get 38% off Origin’s electricity usage charges when you sign up on a 12 month Origin Maximiser plan.
Ad format Video Video Video
Categories other Energy Company Energy Company
Duration 1 days 1 days 1 days
Like 57 0 0

Origin Energy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Origin Energy” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Origin Energy” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Origin Energy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title LPG you can track and reschedule. You could save with Origin. A powerful reason to switch.
Ad text  On the go and need to reschedule your LPG delivery? Easy. With our new reschedule app you can do ...  Get 38% off Origin’s electricity usage charges when you sign up on a 12 month Origin Maximiser plan.  Get 38% off Origin’s electricity usage charges when you sign up on a 12 month Origin Maximiser plan.
Ad type  other  other  other
Ad word count 133  100  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Origin Energy”, the text type used is other to obtain the best ad performance. “Origin Energy” can use this copy style more. On the other hand, “Origin Energy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Origin Energy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Origin Energy” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Origin Energy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Origin Energy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Origin Energy” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Origin Energy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Origin Energy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Origin Energy” ad case study report

If you want to check the best ad case study of other advertisers related to “Origin Energy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Origin Energy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.