Award-winning Case Study For Orangetheory Fitness St John's By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Orangetheory Fitness St John's”, or large enterprises, they have established a Facebook page for advertising and promotion. “Orangetheory Fitness St John's” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Orangetheory Fitness St John's” through the method of adspy!

Orangetheory Fitness St John's Facebook ad Introduction by ad spy method

“Orangetheory Fitness St John's” introduction:Heart-rate based interval training in a fun and energizing group environment. Work for 1 hour, burn for 36. That's the Orange effect!

“Orangetheory Fitness St John's” Facebook ads last run:2020-01-24 19:59:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Orangetheory Fitness St John's” ads data to help “Orangetheory Fitness St John's” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Orangetheory Fitness St John's”. In this report, we analyze in detail the best ad cases of “Orangetheory Fitness St John's”.

Orangetheory Fitness St John's Top3 Ads Case Study:

 1st2nd3rd
Advertisers Orangetheory Fitness St John's Orangetheory Fitness St John's Orangetheory Fitness St John's
Ad title Win 1 of 3 Exclusive Offers! Win 1 of 3 Exclusive Offers! Win 1 of 3 Exclusive Offers!
Ad text Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe... Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe... Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe...
CTA type GET_OFFER GET_OFFER GET_OFFER
Ad format Image Image Image
Categories Gym/Physical Fitness Center Gym/Physical Fitness Center Gym/Physical Fitness Center
Duration 1 days 1 days 1 days
Like 30 13 5

Orangetheory Fitness St John's Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Orangetheory Fitness St John's” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Orangetheory Fitness St John's” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Orangetheory Fitness St John's” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Win 1 of 3 Exclusive Offers! Win 1 of 3 Exclusive Offers! Win 1 of 3 Exclusive Offers!
Ad text  Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe...  Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe...  Get your Summer body ready this Spring at Orangetheory Fitness and win 1 of 3 exclusive Orangethe...
Ad type  other  other  other
Ad word count 381  381  381

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Orangetheory Fitness St John's”, the text type used is other to obtain the best ad performance. “Orangetheory Fitness St John's” can use this copy style more. On the other hand, “Orangetheory Fitness St John's” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Orangetheory Fitness St John's” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Orangetheory Fitness St John's” are:GET_OFFER,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Orangetheory Fitness St John's” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Orangetheory Fitness St John's” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Orangetheory Fitness St John's” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Orangetheory Fitness St John's”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Orangetheory Fitness St John's” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Orangetheory Fitness St John's” ad case study report

If you want to check the best ad case study of other advertisers related to “Orangetheory Fitness St John's”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Orangetheory Fitness St John's”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.