Award-winning Case Study For Ora Pets By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ora Pets”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ora Pets” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ora Pets” through the method of adspy!

Ora Pets Facebook ad Introduction by ad spy method

“Ora Pets” introduction:Designed by humans, tested by dogs. We make pet products designed specifically for travel and mobility needs of puppies and small to medium sized dog breeds. Made in Cape Town, delivered across SA. Visit

“Ora Pets” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ora Pets” ads data to help “Ora Pets” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ora Pets”. In this report, we analyze in detail the best ad cases of “Ora Pets”.

Ora Pets Top3 Ads Case Study:

Advertisers Ora Pets Ora Pets Ora Pets
Ad title صور من منشور ‏‎Ora Pets‎‏ Ora Pets Ora Pets
Ad text Does your dog struggle to get on and off the couch? Our 2-Step Woof Stairs range is designed to ... Ora Pets Tropical Leaves Nap Station This Nap Station is available via our website www.orapets.... Ora Pets Woof Stairs Range comes in two size options designed to help make your dogs life a littl...
Ad format Carousel Image Image
Categories Pet Supplies Pet Supplies Pet Supplies
Duration 454 days 1 days 1 days
Like 3658 47 5

Ora Pets Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ora Pets” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ora Pets” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ora Pets” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title صور من منشور ‏‎Ora Pets‎‏ Ora Pets Ora Pets
Ad text  Does your dog struggle to get on and off the couch? Our 2-Step Woof Stairs range is designed to ...  Ora Pets Tropical Leaves Nap Station This Nap Station is available via our website www.orapets....  Ora Pets Woof Stairs Range comes in two size options designed to help make your dogs life a littl...
Ad type  other  other  other
Ad word count 303  526  600

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ora Pets”, the text type used is other to obtain the best ad performance. “Ora Pets” can use this copy style more. On the other hand, “Ora Pets” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ora Pets” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ora Pets” are:MESSAGE_PAGE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Ora Pets” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ora Pets” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ora Pets” top 3 ads schedules are: 454 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ora Pets”‘s top 1 ad duration is 454 days. Every advertisement has a life cycle.
“Ora Pets” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ora Pets” ad case study report

If you want to check the best ad case study of other advertisers related to “Ora Pets”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ora Pets”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.