Award-winning Case Study For Optimum Nutrition By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Optimum Nutrition”, or large enterprises, they have established a Facebook page for advertising and promotion. “Optimum Nutrition” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Optimum Nutrition” through the method of adspy!

Optimum Nutrition Facebook ad Introduction by ad spy method

“Optimum Nutrition” introduction:**Welcome to the OFFICIAL UK OPTIMUM NUTRITION FACEBOOK PAGE**

“Optimum Nutrition” Facebook ads last run:2020-02-17 09:24:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Optimum Nutrition” ads data to help “Optimum Nutrition” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Optimum Nutrition”. In this report, we analyze in detail the best ad cases of “Optimum Nutrition”.

Optimum Nutrition Top3 Ads Case Study:

 1st2nd3rd
Advertisers Optimum Nutrition Optimum Nutrition Optimum Nutrition
Ad title Click to discover our protein packed recipes and to win a tub of White Chocolate Whey! Optimum Nutrition Optimum Nutrition
Ad text Have a WHEY better Christmas! Click the link to discover our delicious protein packed recipes and... "Delicious and guilt free", Mark, Essex Our new Protein Crisp bar gives you all the flavour of a... Looking to repair and build muscle after your workout? Try our Gold Standard 100% Whey with 24 gr...
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Video Image Image
Categories other other Vitamins/Supplements
Duration 1 days 1 days 6 days
Like 69 41 71

Optimum Nutrition Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Optimum Nutrition” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Optimum Nutrition” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Optimum Nutrition” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Click to discover our protein packed recipes and to win a tub of White Chocolate Whey! Optimum Nutrition Optimum Nutrition
Ad text  Have a WHEY better Christmas! Click the link to discover our delicious protein packed recipes and...  "Delicious and guilt free", Mark, Essex Our new Protein Crisp bar gives you all the flavour of a...  Looking to repair and build muscle after your workout? Try our Gold Standard 100% Whey with 24 gr...
Ad type  other  other  other
Ad word count 178  172  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Optimum Nutrition”, the text type used is other to obtain the best ad performance. “Optimum Nutrition” can use this copy style more. On the other hand, “Optimum Nutrition” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Optimum Nutrition” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Optimum Nutrition” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Optimum Nutrition” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Optimum Nutrition” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Optimum Nutrition” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Optimum Nutrition”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Optimum Nutrition” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Optimum Nutrition” ad case study report

If you want to check the best ad case study of other advertisers related to “Optimum Nutrition”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Optimum Nutrition”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.