Award-winning Case Study For OpenRice Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OpenRice Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “OpenRice Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OpenRice Hong Kong” through the method of adspy!

OpenRice Hong Kong Facebook ad Introduction by ad spy method

“OpenRice Hong Kong” introduction:連續10年蟬聯香港最受歡迎飲食媒體,OpenRice致力成為最全面的飲食資訊平台。網羅全港最齊全的食肆資料及食評分享,以至最緊貼的飲食潮流資訊,OpenRice同時提供一系列方便的餐飲服務。

“OpenRice Hong Kong” Facebook ads last run:2020-02-17 08:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OpenRice Hong Kong” ads data to help “OpenRice Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OpenRice Hong Kong”. In this report, we analyze in detail the best ad cases of “OpenRice Hong Kong”.

OpenRice Hong Kong Top3 Ads Case Study:

Advertisers OpenRice Hong Kong OpenRice Hong Kong OpenRice Hong Kong
Ad title OpenRice Hong Kong OpenRice Hong Kong OpenRice Hong Kong
Ad text 【特約分享】2020春季香港餐廳周 超抵價HK$148起 享用星級食府!  最近成日食外賣,係咪心思思想食餐好?而家有個好機會啦! 「2020春季香港餐廳周」開始喇~當中超過130間星級... 【特約分享】Hashtag #seafoodlovessake 贏清酒x海鮮餐飲體驗! 食肉飲紅酒,食海鮮飲白酒?但原來海鮮配日本清酒先至最啱Key!日本清酒當中嘅香氣粒子同氨基酸可以僻除腥味同... 【特約分享】食嘢點先最著數?就係送您$300券之餘仲有低至6折優惠!  塵世間最掃興嘅事,莫過於食飯時見到「優惠不能同時享用」,但係如果你有滙豐信用卡就一定唔使怕掃興喇!由即日起至2019年7月...
CTA type N/A N/A N/A
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 2 days 1 days
Like 82 31 158

OpenRice Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OpenRice Hong Kong” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OpenRice Hong Kong” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OpenRice Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title OpenRice Hong Kong OpenRice Hong Kong OpenRice Hong Kong
Ad text  【特約分享】2020春季香港餐廳周 超抵價HK$148起 享用星級食府!  最近成日食外賣,係咪心思思想食餐好?而家有個好機會啦! 「2020春季香港餐廳周」開始喇~當中超過130間星級...  【特約分享】Hashtag #seafoodlovessake 贏清酒x海鮮餐飲體驗! 食肉飲紅酒,食海鮮飲白酒?但原來海鮮配日本清酒先至最啱Key!日本清酒當中嘅香氣粒子同氨基酸可以僻除腥味同...  【特約分享】食嘢點先最著數?就係送您$300券之餘仲有低至6折優惠!  塵世間最掃興嘅事,莫過於食飯時見到「優惠不能同時享用」,但係如果你有滙豐信用卡就一定唔使怕掃興喇!由即日起至2019年7月...
Ad type  other  other  other
Ad word count 347  474  288

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OpenRice Hong Kong”, the text type used is other to obtain the best ad performance. “OpenRice Hong Kong” can use this copy style more. On the other hand, “OpenRice Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OpenRice Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OpenRice Hong Kong” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “OpenRice Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OpenRice Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OpenRice Hong Kong” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OpenRice Hong Kong”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“OpenRice Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OpenRice Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “OpenRice Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OpenRice Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.