Award-winning Case Study For Open Polytechnic By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Open Polytechnic”, or large enterprises, they have established a Facebook page for advertising and promotion. “Open Polytechnic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Open Polytechnic” through the method of adspy!

Open Polytechnic Facebook ad Introduction by ad spy method

“Open Polytechnic” introduction:Official page of Open Polytechnic, New Zealand's specialist provider of open and distance learning.

“Open Polytechnic” Facebook ads last run:2020-02-17 08:20:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Open Polytechnic” ads data to help “Open Polytechnic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Open Polytechnic”. In this report, we analyze in detail the best ad cases of “Open Polytechnic”.

Open Polytechnic Top3 Ads Case Study:

Advertisers Open Polytechnic Open Polytechnic Open Polytechnic
Ad title Fee-free horticulture Make study work for you Make study work for you
Ad text Grow your horticulture skills, FEE - FREE* from your own garden Find out how Amy Isaacs balanced work, life and study by studying a Graduate Diploma in Strategic... Leaving school at a young age, Joe Bellass (Ngāpuhi, Te Rarawa) never imagined that he would comp...
Ad format Image Image Image
Categories Education other other
Duration 323 days 1 days 1 days
Like 237 250 152

Open Polytechnic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Open Polytechnic” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Open Polytechnic” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Open Polytechnic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fee-free horticulture Make study work for you Make study work for you
Ad text  Grow your horticulture skills, FEE - FREE* from your own garden  Find out how Amy Isaacs balanced work, life and study by studying a Graduate Diploma in Strategic...  Leaving school at a young age, Joe Bellass (Ngāpuhi, Te Rarawa) never imagined that he would comp...
Ad type  other  other  other
Ad word count 64  129  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Open Polytechnic”, the text type used is other to obtain the best ad performance. “Open Polytechnic” can use this copy style more. On the other hand, “Open Polytechnic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Open Polytechnic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Open Polytechnic” are:APPLY_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Open Polytechnic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Open Polytechnic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Open Polytechnic” top 3 ads schedules are: 323 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Open Polytechnic”‘s top 1 ad duration is 323 days. Every advertisement has a life cycle.
“Open Polytechnic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Open Polytechnic” ad case study report

If you want to check the best ad case study of other advertisers related to “Open Polytechnic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Open Polytechnic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.