Award-winning Case Study For Open College By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Open College”, or large enterprises, they have established a Facebook page for advertising and promotion. “Open College” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Open College” through the method of adspy!

Open College Facebook ad Introduction by ad spy method

“Open College” introduction:오픈컬리지는 사람들끼리 자유롭게 지식과 경험을 공유함으로써 누구든지 무엇이든 배울 수 있는 새로운 형태의 배움을 만들어나가는 곳입니다.

“Open College” Facebook ads last run:2020-01-19 20:09:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Open College” ads data to help “Open College” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Open College”. In this report, we analyze in detail the best ad cases of “Open College”.

Open College Top3 Ads Case Study:

Advertisers Open College Open College Open College
Ad title Open College Open College 오픈컬리지 사람들의 이야기
Ad text 오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감) 오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감) 오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감)
CTA type N/A N/A N/A
Ad format Carousel Carousel Carousel
Categories School School School
Duration 5 days 5 days 5 days
Like 0 0 0

Open College Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Open College” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Open College” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Open College” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Open College Open College 오픈컬리지 사람들의 이야기
Ad text  오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감)  오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감)  오픈컬리지에서 새로운 사람들을 모집합니다. 평소에 만나볼 수 없던 다양한 배경을 가진 사람들과 함께 세상의 새로운 측면을 접해보세요. (5/8 수요일 마감)
Ad type  other  other  other
Ad word count 107  107  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Open College”, the text type used is other to obtain the best ad performance. “Open College” can use this copy style more. On the other hand, “Open College” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Open College” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Open College” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Open College” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Open College” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Open College” top 3 ads schedules are: 5 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Open College”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Open College” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Open College” ad case study report

If you want to check the best ad case study of other advertisers related to “Open College”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Open College”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.