Award-winning Case Study For OOOBS Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OOOBS Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “OOOBS Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OOOBS Travel” through the method of adspy!

OOOBS Travel Facebook ad Introduction by ad spy method

“OOOBS Travel” introduction:OOOBS means “Online Ordering and Online Buying Services”, providing a platform for the booking of travel related products and services such as...

“OOOBS Travel” Facebook ads last run:2020-02-17 06:40:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OOOBS Travel” ads data to help “OOOBS Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OOOBS Travel”. In this report, we analyze in detail the best ad cases of “OOOBS Travel”.

OOOBS Travel Top3 Ads Case Study:

Advertisers OOOBS Travel OOOBS Travel OOOBS Travel
Ad title Photos from OOOBS Travel's post Photos from OOOBS Travel's post OOOBS Travel
Ad text 【台北古早味美食 佳興魚丸店】 在台北市迪化街商圈大稻埕一帶,保留了不少傳統風味老店。位於毫不起眼小巷內的「佳興魚丸店」至今已經營超過60年,以福州魚丸、魷魚羮和冬粉等地道小食起家,迄今仍繼續... 【澳洲黃金海岸的起步點~衝浪者天堂~】 位於澳洲昆士蘭的黃金海岸是世界知名的渡假勝地,當地的氣候和地勢非常優厚,四周盡是海灣和山林風光。延綿達57公里的廣闊海岸線及臨立在旁的繁華都市是黃金海岸... 【奧飛驒溫泉鄉享泡湯樂】 講起日本中部旅行,白川鄉、金澤都是熱門旅遊勝地,其實中部的飛驒地區同樣是有名的溫泉鄉,被北阿爾卑斯山脈、乘鞍岳等高山圍繞,降雪量豐富,每逢冬天都會看到絕美銀白雪景,這...
CTA type N/A N/A N/A
Ad format Carousel Carousel Video
Categories Local & Travel Website Local & Travel Website Local & Travel Website
Duration 1 days 1 days 1 days
Like 25 23 24

OOOBS Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OOOBS Travel” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OOOBS Travel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OOOBS Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from OOOBS Travel's post Photos from OOOBS Travel's post OOOBS Travel
Ad text  【台北古早味美食 佳興魚丸店】 在台北市迪化街商圈大稻埕一帶,保留了不少傳統風味老店。位於毫不起眼小巷內的「佳興魚丸店」至今已經營超過60年,以福州魚丸、魷魚羮和冬粉等地道小食起家,迄今仍繼續...  【澳洲黃金海岸的起步點~衝浪者天堂~】 位於澳洲昆士蘭的黃金海岸是世界知名的渡假勝地,當地的氣候和地勢非常優厚,四周盡是海灣和山林風光。延綿達57公里的廣闊海岸線及臨立在旁的繁華都市是黃金海岸...  【奧飛驒溫泉鄉享泡湯樂】 講起日本中部旅行,白川鄉、金澤都是熱門旅遊勝地,其實中部的飛驒地區同樣是有名的溫泉鄉,被北阿爾卑斯山脈、乘鞍岳等高山圍繞,降雪量豐富,每逢冬天都會看到絕美銀白雪景,這...
Ad type  other  other  other
Ad word count 282  268  243

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OOOBS Travel”, the text type used is other to obtain the best ad performance. “OOOBS Travel” can use this copy style more. On the other hand, “OOOBS Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OOOBS Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OOOBS Travel” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “OOOBS Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OOOBS Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OOOBS Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OOOBS Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“OOOBS Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OOOBS Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “OOOBS Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OOOBS Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.