Award-winning Case Study For Only About Children By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Only About Children”, or large enterprises, they have established a Facebook page for advertising and promotion. “Only About Children” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Only About Children” through the method of adspy!

Only About Children Facebook ad Introduction by ad spy method

“Only About Children” introduction:Inspired early learning and preschool for children 0-6 years. Located throughout Sydney, Melbourne and Brisbane.

“Only About Children” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Only About Children” ads data to help “Only About Children” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Only About Children”. In this report, we analyze in detail the best ad cases of “Only About Children”.

Only About Children Top3 Ads Case Study:

Advertisers Only About Children Only About Children Only About Children
Ad title Join the Only About Children family. Join the Only About Children family. Book a tour and save ✨
Ad text Discover our holistic approach to early learning like no other. Book a tour at your local campus... Discover our holistic approach to early learning like no other. Positions now available for 2019. Don't miss out. Enrol and receive $500 Credit and pay $0 in enrolment fees. Book a tour today!...
Ad format Carousel Image Image
Categories Education Education Education
Duration 72 days 72 days 27 days
Like 0 313 13

Only About Children Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Only About Children” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Only About Children” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Only About Children” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Join the Only About Children family. Join the Only About Children family. Book a tour and save ✨
Ad text  Discover our holistic approach to early learning like no other. Book a tour at your local campus...  Discover our holistic approach to early learning like no other. Positions now available for 2019.  Don't miss out. Enrol and receive $500 Credit and pay $0 in enrolment fees. Book a tour today!...
Ad type  other  other  other
Ad word count 104  98  136

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Only About Children”, the text type used is other to obtain the best ad performance. “Only About Children” can use this copy style more. On the other hand, “Only About Children” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Only About Children” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Only About Children” are:CONTACT_US,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “Only About Children” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Only About Children” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Only About Children” top 3 ads schedules are: 72 days,72 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Only About Children”‘s top 1 ad duration is 72 days. Every advertisement has a life cycle.
“Only About Children” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Only About Children” ad case study report

If you want to check the best ad case study of other advertisers related to “Only About Children”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Only About Children”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.