Award-winning Case Study For One Voice By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “One Voice”, or large enterprises, they have established a Facebook page for advertising and promotion. “One Voice” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “One Voice” through the method of adspy!

One Voice Facebook ad Introduction by ad spy method

“One Voice” introduction:Les animaux sont des individus sentients. One Voice combat pour leurs droits. #JeSuisLaVoixDesAnimaux

“One Voice” Facebook ads last run:2020-01-19 20:29:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “One Voice” ads data to help “One Voice” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “One Voice”. In this report, we analyze in detail the best ad cases of “One Voice”.

One Voice Top3 Ads Case Study:

Advertisers One Voice One Voice One Voice
Ad title Abonnez-vous à notre newsletter One Voice One Voice
Ad text Pour être tenu au courant de nos campagnes et participer à nos combats. One Voice lutte contre la souffrance animale. Soutenez notre combat : aimez notre page ! One Voice lutte contre toute souffrance animale. Soutenez notre combat : aimez notre page.
Ad format Image Video Video
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 292 days 292 days 292 days
Like 3002 0 23154

One Voice Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “One Voice” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“One Voice” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “One Voice” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Abonnez-vous à notre newsletter One Voice One Voice
Ad text  Pour être tenu au courant de nos campagnes et participer à nos combats.  One Voice lutte contre la souffrance animale. Soutenez notre combat : aimez notre page !  One Voice lutte contre toute souffrance animale. Soutenez notre combat : aimez notre page.
Ad type  other  other  other
Ad word count 71  88  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “One Voice”, the text type used is other to obtain the best ad performance. “One Voice” can use this copy style more. On the other hand, “One Voice” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “One Voice” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “One Voice” are:SIGN_UP,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “One Voice” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “One Voice” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “One Voice” top 3 ads schedules are: 292 days,292 days, and 292 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “One Voice”‘s top 1 ad duration is 292 days. Every advertisement has a life cycle.
“One Voice” should put ads in the best time period, so that ads get the most value in a limited time.

Related “One Voice” ad case study report

If you want to check the best ad case study of other advertisers related to “One Voice”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “One Voice”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.