Award-winning Case Study For One FM By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “One FM”, or large enterprises, they have established a Facebook page for advertising and promotion. “One FM” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “One FM” through the method of adspy!

One FM Facebook ad Introduction by ad spy method

“One FM” introduction:One FM,一个主打年轻、有趣及互动体验的中文电台,通过时下流行的音乐、娱乐八卦及生活资讯,聚集并满足15至29岁听众对潮流趋势的追求。

“One FM” Facebook ads last run:2020-02-23 19:08:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “One FM” ads data to help “One FM” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “One FM”. In this report, we analyze in detail the best ad cases of “One FM”.

One FM Top3 Ads Case Study:

 1st2nd3rd
Advertisers One FM One FM One FM
Ad title One FM DIGIMON《LAST EVOLUTION 绊》电影宣传片曝光亚古兽最终进化形态! | One FM One FM
Ad text 你挑战了IG的 #ChickenChomp 吗? 来看看 #MorningKaki 真正的炸鸡王是谁啦~ oneFM Nicholas OneFM Angeline One FM Ding丁 ... 网友反应两极,你认为好看吗? #OneFM #entertainment #digimon #lastevolution 新冠肺炎疫情持续,市面上和网络上出现一些无良商家趁机抬高口罩价格!请注意口罩是统制品,大马政府有制订顶价~遇违规商家可举报 【贸消部投诉管道】 网址:https://e-aduan.kpdnh...
CTA type N/A N/A N/A
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 34 84 426

One FM Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “One FM” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“One FM” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “One FM” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title One FM DIGIMON《LAST EVOLUTION 绊》电影宣传片曝光亚古兽最终进化形态! | One FM One FM
Ad text  你挑战了IG的 #ChickenChomp 吗? 来看看 #MorningKaki 真正的炸鸡王是谁啦~ oneFM Nicholas OneFM Angeline One FM Ding丁 ...  网友反应两极,你认为好看吗? #OneFM #entertainment #digimon #lastevolution  新冠肺炎疫情持续,市面上和网络上出现一些无良商家趁机抬高口罩价格!请注意口罩是统制品,大马政府有制订顶价~遇违规商家可举报 【贸消部投诉管道】 网址:https://e-aduan.kpdnh...
Ad type  other  other  other
Ad word count 213  60  230

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “One FM”, the text type used is other to obtain the best ad performance. “One FM” can use this copy style more. On the other hand, “One FM” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “One FM” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “One FM” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “One FM” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “One FM” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “One FM” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “One FM”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“One FM” should put ads in the best time period, so that ads get the most value in a limited time.

Related “One FM” ad case study report

If you want to check the best ad case study of other advertisers related to “One FM”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “One FM”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.