Award-winning Case Study For One Big Switch By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “One Big Switch”, or large enterprises, they have established a Facebook page for advertising and promotion. “One Big Switch” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “One Big Switch” through the method of adspy!

One Big Switch Facebook ad Introduction by ad spy method

“One Big Switch” introduction:The Next Generation Consumer Network. Real Consumer Power ABN 75 150 963 474 AFSL 455982 ACL 405918 Call Centre Hours Mon-Fri 8am-6pm; Sat-Sun 9am-5pm

“One Big Switch” Facebook ads last run:2020-02-01 02:46:59

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “One Big Switch” ads data to help “One Big Switch” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “One Big Switch”. In this report, we analyze in detail the best ad cases of “One Big Switch”.

One Big Switch Top3 Ads Case Study:

Advertisers One Big Switch One Big Switch One Big Switch
Ad title Exclusive $50 eGift Card from One Big Switch VIC Energy Offers CLOSE 6pm TOMORROW! NEW ENERGY DISCOUNTS
Ad text ⚡️ AGL Energy Deal ⚡️ Available to both new and existing AGL residential customers   SPECIAL ORIGIN GROUP DISCOUNTS Now at One Big Switch: Get 26% off Origin's electricity usage c...
Ad format Video Video Video
Categories other other Company
Duration 1 days 1 days 16 days
Like 7 0 30

One Big Switch Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “One Big Switch” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“One Big Switch” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “One Big Switch” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Exclusive $50 eGift Card from One Big Switch VIC Energy Offers CLOSE 6pm TOMORROW! NEW ENERGY DISCOUNTS
Ad text  ⚡️ AGL Energy Deal ⚡️ Available to both new and existing AGL residential customers     SPECIAL ORIGIN GROUP DISCOUNTS Now at One Big Switch: Get 26% off Origin's electricity usage c...
Ad type  other  other  other
Ad word count 82  0  220

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “One Big Switch”, the text type used is other to obtain the best ad performance. “One Big Switch” can use this copy style more. On the other hand, “One Big Switch” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “One Big Switch” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “One Big Switch” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “One Big Switch” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “One Big Switch” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “One Big Switch” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “One Big Switch”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“One Big Switch” should put ads in the best time period, so that ads get the most value in a limited time.

Related “One Big Switch” ad case study report

If you want to check the best ad case study of other advertisers related to “One Big Switch”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “One Big Switch”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.