Award-winning Case Study For Once Driven By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Once Driven”, or large enterprises, they have established a Facebook page for advertising and promotion. “Once Driven” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Once Driven” through the method of adspy!

Once Driven Facebook ad Introduction by ad spy method

“Once Driven” introduction:Once Driven helps individuals buy and sell used cars and various other vehicles. Check us out at

“Once Driven” Facebook ads last run:2020-02-21 19:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Once Driven” ads data to help “Once Driven” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Once Driven”. In this report, we analyze in detail the best ad cases of “Once Driven”.

Once Driven Top3 Ads Case Study:

Advertisers Once Driven Once Driven Once Driven
Ad title Once Driven Once Driven Once Driven
Ad text Vehicle #: 4924750068 FOR SALE - $11,000 1974 MG MGB Bedford, NH Vehicle #: 8117749559 FOR SALE - $6,500 2016 Harley-Davidson FLHS Electra Glide Sport Augusta, GA... Vehicle #: 4844750062 FOR SALE - $3,100 2001 Acura CL Los Angeles, CA
Ad format Image Image Image
Categories Motor Vehicle Company Motor Vehicle Company Motor Vehicle Company
Duration 3 days 1 days 3 days
Like 3 9 1

Once Driven Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Once Driven” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Once Driven” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Once Driven” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Once Driven Once Driven Once Driven
Ad text  Vehicle #: 4924750068 FOR SALE - $11,000 1974 MG MGB Bedford, NH  Vehicle #: 8117749559 FOR SALE - $6,500 2016 Harley-Davidson FLHS Electra Glide Sport Augusta, GA...  Vehicle #: 4844750062 FOR SALE - $3,100 2001 Acura CL Los Angeles, CA
Ad type  other  other  other
Ad word count 123  197  130

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Once Driven”, the text type used is other to obtain the best ad performance. “Once Driven” can use this copy style more. On the other hand, “Once Driven” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Once Driven” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Once Driven” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Once Driven” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Once Driven” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Once Driven” top 3 ads schedules are: 3 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Once Driven”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Once Driven” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Once Driven” ad case study report

If you want to check the best ad case study of other advertisers related to “Once Driven”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Once Driven”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.