Award-winning Case Study For On the Go Tours By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “On the Go Tours”, or large enterprises, they have established a Facebook page for advertising and promotion. “On the Go Tours” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “On the Go Tours” through the method of adspy!

On the Go Tours Facebook ad Introduction by ad spy method

“On the Go Tours” introduction:EXCITING DAYS, COMFORTABLE NIGHTS http://www.onthegotours.com Sign up for our newsletter at: https://www.onthegotours.com/Newsletter-Subscription

“On the Go Tours” Facebook ads last run:2020-02-01 02:59:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “On the Go Tours” ads data to help “On the Go Tours” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “On the Go Tours”. In this report, we analyze in detail the best ad cases of “On the Go Tours”.

On the Go Tours Top3 Ads Case Study:

 1st2nd3rd
Advertisers On the Go Tours On the Go Tours On the Go Tours
Ad title On the Go Tours On the Go Tours On the Go Tours
Ad text It's go time ---> Check out the latest deals in our biggest ever sale and book your next big adve... What country are you going to tick off your list this year? Check out our latest deals and save B... Book your next big adventure and save in our January Sale. Over 30 destinations on sale with offe...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 0 8

On the Go Tours Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “On the Go Tours” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“On the Go Tours” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “On the Go Tours” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title On the Go Tours On the Go Tours On the Go Tours
Ad text  It's go time ---> Check out the latest deals in our biggest ever sale and book your next big adve...  What country are you going to tick off your list this year? Check out our latest deals and save B...  Book your next big adventure and save in our January Sale. Over 30 destinations on sale with offe...
Ad type  other  other  other
Ad word count 103  125  150

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “On the Go Tours”, the text type used is other to obtain the best ad performance. “On the Go Tours” can use this copy style more. On the other hand, “On the Go Tours” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “On the Go Tours” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “On the Go Tours” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “On the Go Tours” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “On the Go Tours” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “On the Go Tours” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “On the Go Tours”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“On the Go Tours” should put ads in the best time period, so that ads get the most value in a limited time.

Related “On the Go Tours” ad case study report

If you want to check the best ad case study of other advertisers related to “On the Go Tours”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “On the Go Tours”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.