Award-winning Case Study For on.cc 東網/東方日報 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “on.cc 東網/東方日報”, or large enterprises, they have established a Facebook page for advertising and promotion. “on.cc 東網/東方日報” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “on.cc 東網/東方日報” through the method of adspy!

on.cc 東網/東方日報 Facebook ad Introduction by ad spy method

“on.cc 東網/東方日報” introduction:東方報業集團旗艦網站 爆料熱線:+852 3600 3600 WhatsApp:+852 6500 6500 WeChat ID:onccireport Line:+852 6500 6500 Telegram:+852 6500 6500 Instagram:hk.on.cc Google+:on.cc東網

“on.cc 東網/東方日報” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “on.cc 東網/東方日報” ads data to help “on.cc 東網/東方日報” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “on.cc 東網/東方日報”. In this report, we analyze in detail the best ad cases of “on.cc 東網/東方日報”.

on.cc 東網/東方日報 Top3 Ads Case Study:

 1st2nd3rd
Advertisers on.cc 東網/東方日報 on.cc 東網/東方日報 on.cc 東網/東方日報
Ad title 立即下載 接收最新熱爆資訊 on.cc 東網/東方日報 自願供款可扣稅 及早準備樂退休
Ad text 安心「狂摸的」事件好爆呀!!! on.cc 東網/東方日報 同 東網巨星 為你緊貼最新發展!想更即時接收多元化熱爆資訊?立即下載東網APP,新聞、影片、直播,無限制任睇! 安心「狂摸的」事件好爆呀!!! on.cc 東網/東方日報 同 東網巨星 為你緊貼最新發展!想更即時接收多元化熱爆資訊?立即下載東網APP,新聞、影片、直播,無限制任睇! 見到人哋好多扣稅額但自己咩都冇得扣?由4月1日起你都可以!參加強積金可扣稅自願性供款 (TVC) ,最多可享6萬蚊嘅扣稅額,即刻睇下點慳返D稅之餘幫自己加強退休保障啦! #退休點算好 #MPF...
CTA type INSTALL_MOBILE_APP LIKE_PAGE N/A
Ad format Video Video Video
Categories Newspaper Newspaper Newspaper
Duration 1 days 1 days 4 days
Like 10 28 26

on.cc 東網/東方日報 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “on.cc 東網/東方日報” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“on.cc 東網/東方日報” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “on.cc 東網/東方日報” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 立即下載 接收最新熱爆資訊 on.cc 東網/東方日報 自願供款可扣稅 及早準備樂退休
Ad text  安心「狂摸的」事件好爆呀!!! on.cc 東網/東方日報 同 東網巨星 為你緊貼最新發展!想更即時接收多元化熱爆資訊?立即下載東網APP,新聞、影片、直播,無限制任睇!  安心「狂摸的」事件好爆呀!!! on.cc 東網/東方日報 同 東網巨星 為你緊貼最新發展!想更即時接收多元化熱爆資訊?立即下載東網APP,新聞、影片、直播,無限制任睇!  見到人哋好多扣稅額但自己咩都冇得扣?由4月1日起你都可以!參加強積金可扣稅自願性供款 (TVC) ,最多可享6萬蚊嘅扣稅額,即刻睇下點慳返D稅之餘幫自己加強退休保障啦! #退休點算好 #MPF...
Ad type  other  other  other
Ad word count 85  85  140

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “on.cc 東網/東方日報”, the text type used is other to obtain the best ad performance. “on.cc 東網/東方日報” can use this copy style more. On the other hand, “on.cc 東網/東方日報” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “on.cc 東網/東方日報” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “on.cc 東網/東方日報” are:INSTALL_MOBILE_APP,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “on.cc 東網/東方日報” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “on.cc 東網/東方日報” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “on.cc 東網/東方日報” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “on.cc 東網/東方日報”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“on.cc 東網/東方日報” should put ads in the best time period, so that ads get the most value in a limited time.

Related “on.cc 東網/東方日報” ad case study report

If you want to check the best ad case study of other advertisers related to “on.cc 東網/東方日報”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “on.cc 東網/東方日報”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.