Award-winning Case Study For OMV Bulgaria By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OMV Bulgaria”, or large enterprises, they have established a Facebook page for advertising and promotion. “OMV Bulgaria” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OMV Bulgaria” through the method of adspy!

OMV Bulgaria Facebook ad Introduction by ad spy method

“OMV Bulgaria” introduction:Бензиностанциите ОМV са мултифункционални центрове за услуги – бензиностанции за хората и автомобилите.

“OMV Bulgaria” Facebook ads last run:2020-02-17 07:32:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OMV Bulgaria” ads data to help “OMV Bulgaria” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OMV Bulgaria”. In this report, we analyze in detail the best ad cases of “OMV Bulgaria”.

OMV Bulgaria Top3 Ads Case Study:

Advertisers OMV Bulgaria OMV Bulgaria OMV Bulgaria
Ad title Сладоледени бонбони Milka и Oreo в OMV бензиностанции Обновена OMV Автозона OMV Bulgaria
Ad text Какво е характерно за тези сладоледени бонбони Milka и Oreo, които можеш да откриеш във всяка OMV... Очакваме те в обновената ни автозона с избор от качествени автопродукти и аксесоари на нови, по-н... Ако имаш път към OMV, може да ти се отвори и път към твоята следваща почивка в Пампорово. Зарежда...
CTA type N/A N/A N/A
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 68 24 30

OMV Bulgaria Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OMV Bulgaria” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OMV Bulgaria” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OMV Bulgaria” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Сладоледени бонбони Milka и Oreo в OMV бензиностанции Обновена OMV Автозона OMV Bulgaria
Ad text  Какво е характерно за тези сладоледени бонбони Milka и Oreo, които можеш да откриеш във всяка OMV...  Очакваме те в обновената ни автозона с избор от качествени автопродукти и аксесоари на нови, по-н...  Ако имаш път към OMV, може да ти се отвори и път към твоята следваща почивка в Пампорово. Зарежда...
Ad type  other  other  other
Ad word count 236  134  287

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OMV Bulgaria”, the text type used is other to obtain the best ad performance. “OMV Bulgaria” can use this copy style more. On the other hand, “OMV Bulgaria” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OMV Bulgaria” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OMV Bulgaria” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “OMV Bulgaria” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OMV Bulgaria” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OMV Bulgaria” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OMV Bulgaria”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“OMV Bulgaria” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OMV Bulgaria” ad case study report

If you want to check the best ad case study of other advertisers related to “OMV Bulgaria”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OMV Bulgaria”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.