Award-winning Case Study For Olympic Channel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Olympic Channel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Olympic Channel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Olympic Channel” through the method of adspy!

Olympic Channel Facebook ad Introduction by ad spy method

“Olympic Channel” introduction:The Olympic Channel will transform the way the world engages with the Olympic Movement — anytime, anywhere and on any device.

“Olympic Channel” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Olympic Channel” ads data to help “Olympic Channel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Olympic Channel”. In this report, we analyze in detail the best ad cases of “Olympic Channel”.

Olympic Channel Top3 Ads Case Study:

Advertisers Olympic Channel Olympic Channel Olympic Channel
Ad title 最高時速500キロでシャトルを飛ばすことは可能か? From Chicken Seller to Olympic Hopeful 最高時速500キロでシャトルを飛ばすことは可能か?
Ad text スピードと正確さが問われるバドミントン。カロリナ・マリンは時速500kmを超えるショットを打てるでしょうか? From the farm to Tokyo 2020? 2019 African Games medallist Abdul Wahid Omar is living his #boxi... スピードと正確さが問われるバドミントン。カロリナ・マリンは時速500kmを超えるショットを打てるでしょうか?
Ad format Video Video Video
Categories other other other
Duration 12 days 4 days 8 days
Like 188 986 97

Olympic Channel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Olympic Channel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Olympic Channel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Olympic Channel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 最高時速500キロでシャトルを飛ばすことは可能か? From Chicken Seller to Olympic Hopeful 最高時速500キロでシャトルを飛ばすことは可能か?
Ad text  スピードと正確さが問われるバドミントン。カロリナ・マリンは時速500kmを超えるショットを打てるでしょうか?  From the farm to Tokyo 2020? 2019 African Games medallist Abdul Wahid Omar is living his #boxi...  スピードと正確さが問われるバドミントン。カロリナ・マリンは時速500kmを超えるショットを打てるでしょうか?
Ad type  other  other  other
Ad word count 54  189  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Olympic Channel”, the text type used is other to obtain the best ad performance. “Olympic Channel” can use this copy style more. On the other hand, “Olympic Channel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Olympic Channel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Olympic Channel” are:WATCH_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Olympic Channel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Olympic Channel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Olympic Channel” top 3 ads schedules are: 12 days,4 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Olympic Channel”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Olympic Channel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Olympic Channel” ad case study report

If you want to check the best ad case study of other advertisers related to “Olympic Channel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Olympic Channel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.