Award-winning Case Study For OLX Perú By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OLX Perú”, or large enterprises, they have established a Facebook page for advertising and promotion. “OLX Perú” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OLX Perú” through the method of adspy!

OLX Perú Facebook ad Introduction by ad spy method

“OLX Perú” introduction:¡Vende y compra en OLX! Pon tus objetos usados en movimiento, descarga la app y publica tu anuncio.

“OLX Perú” Facebook ads last run:2020-02-20 16:47:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OLX Perú” ads data to help “OLX Perú” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OLX Perú”. In this report, we analyze in detail the best ad cases of “OLX Perú”.

OLX Perú Top3 Ads Case Study:

 1st2nd3rd
Advertisers OLX Perú OLX Perú OLX Perú
Ad title Obtén el auto que mereces El auto Nuevo que buscas en OLX Compra y vende tu auto
Ad text Renault Oroch. La única pick up con una perfecta combinación entre confort y versatilidad. ✅ Resi... ¡El 0km qué buscabas lo encuentras en OLX, analiza, compara y compra!  Encuentra en OLX tu Seminuevo ideal
CTA type GET_QUOTE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other App Page App Page
Duration 1 days 42 days 42 days
Like 9 11 17

OLX Perú Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OLX Perú” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OLX Perú” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OLX Perú” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Obtén el auto que mereces El auto Nuevo que buscas en OLX Compra y vende tu auto
Ad text  Renault Oroch. La única pick up con una perfecta combinación entre confort y versatilidad. ✅ Resi...  ¡El 0km qué buscabas lo encuentras en OLX, analiza, compara y compra!  Encuentra en OLX tu Seminuevo ideal
Ad type  other  other  other
Ad word count 171  71  37

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OLX Perú”, the text type used is other to obtain the best ad performance. “OLX Perú” can use this copy style more. On the other hand, “OLX Perú” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OLX Perú” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OLX Perú” are:GET_QUOTE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “OLX Perú” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OLX Perú” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OLX Perú” top 3 ads schedules are: 1 days,42 days, and 42 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OLX Perú”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“OLX Perú” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OLX Perú” ad case study report

If you want to check the best ad case study of other advertisers related to “OLX Perú”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OLX Perú”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.