Award-winning Case Study For OLX Argentina By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OLX Argentina”, or large enterprises, they have established a Facebook page for advertising and promotion. “OLX Argentina” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OLX Argentina” through the method of adspy!

OLX Argentina Facebook ad Introduction by ad spy method

“OLX Argentina” introduction:¡Vendé y comprá en OLX! Poné tus objetos usados en movimiento, descargá la app y publicá tu anuncio.

“OLX Argentina” Facebook ads last run:2020-02-20 06:47:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OLX Argentina” ads data to help “OLX Argentina” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OLX Argentina”. In this report, we analyze in detail the best ad cases of “OLX Argentina”.

OLX Argentina Top3 Ads Case Study:

Advertisers OLX Argentina OLX Argentina OLX Argentina
Ad title Ingresá y encontrá el tuyo. #OLXAutos Ingresá y encontrá el tuyo. #OLXAutos Ingresá y encontrá el tuyo. #OLXAutos
Ad text A él le importaba el estilo, y encontró su auto en OLX. Ella buscaba un auto cómodo para la ciudad, y lo encontró en OLX. Él buscaba rendimiento y velocidad, y encontró su auto en OLX.
Ad format Video Video Image
Categories App Page App Page App Page
Duration 3 days 3 days 3 days
Like 43 49 58

OLX Argentina Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OLX Argentina” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OLX Argentina” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OLX Argentina” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ingresá y encontrá el tuyo. #OLXAutos Ingresá y encontrá el tuyo. #OLXAutos Ingresá y encontrá el tuyo. #OLXAutos
Ad text  A él le importaba el estilo, y encontró su auto en OLX.  Ella buscaba un auto cómodo para la ciudad, y lo encontró en OLX.  Él buscaba rendimiento y velocidad, y encontró su auto en OLX.
Ad type  other  other  other
Ad word count 55  65  62

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OLX Argentina”, the text type used is other to obtain the best ad performance. “OLX Argentina” can use this copy style more. On the other hand, “OLX Argentina” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OLX Argentina” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OLX Argentina” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “OLX Argentina” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OLX Argentina” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OLX Argentina” top 3 ads schedules are: 3 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OLX Argentina”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“OLX Argentina” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OLX Argentina” ad case study report

If you want to check the best ad case study of other advertisers related to “OLX Argentina”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OLX Argentina”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.