Award-winning Case Study For Olivia Lane By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Olivia Lane”, or large enterprises, they have established a Facebook page for advertising and promotion. “Olivia Lane” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Olivia Lane” through the method of adspy!

Olivia Lane Facebook ad Introduction by ad spy method

“Olivia Lane” introduction:Texas Raised | NASHVILLE livin Country singing rock and roller

“Olivia Lane” Facebook ads last run:2020-01-19 19:46:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Olivia Lane” ads data to help “Olivia Lane” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Olivia Lane”. In this report, we analyze in detail the best ad cases of “Olivia Lane”.

Olivia Lane Top3 Ads Case Study:

Advertisers Olivia Lane Olivia Lane Olivia Lane
Ad title Olivia Lane - Hey 3AM [Lyric Video] Olivia Lane Olivia Lane - You Got Me (Official Music Video)
Ad text Hey 3AM is out now. Stream "Hey 3AM" on Spotify → Stream "Hey... Who's had this happen to them? This song is for you. #YouGotMe music video out now! Listen to "You Got Me" on Spotify >
Ad format Video Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 117 days 106 days 252 days
Like 1767 0 1391

Olivia Lane Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Olivia Lane” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Olivia Lane” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Olivia Lane” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Olivia Lane - Hey 3AM [Lyric Video] Olivia Lane Olivia Lane - You Got Me (Official Music Video)
Ad text  Hey 3AM is out now. Stream "Hey 3AM" on Spotify → Stream "Hey...  Who's had this happen to them? This song is for you.  #YouGotMe music video out now! Listen to "You Got Me" on Spotify >
Ad type  other  other  other
Ad word count 156  52  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Olivia Lane”, the text type used is other to obtain the best ad performance. “Olivia Lane” can use this copy style more. On the other hand, “Olivia Lane” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Olivia Lane” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Olivia Lane” are:LISTEN_NOW,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Olivia Lane” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Olivia Lane” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Olivia Lane” top 3 ads schedules are: 117 days,106 days, and 252 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Olivia Lane”‘s top 1 ad duration is 117 days. Every advertisement has a life cycle.
“Olivia Lane” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Olivia Lane” ad case study report

If you want to check the best ad case study of other advertisers related to “Olivia Lane”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Olivia Lane”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.