Award-winning Case Study For OLIO - The Food Sharing Revolution By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “OLIO - The Food Sharing Revolution”, or large enterprises, they have established a Facebook page for advertising and promotion. “OLIO - The Food Sharing Revolution” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “OLIO - The Food Sharing Revolution” through the method of adspy!

OLIO - The Food Sharing Revolution Facebook ad Introduction by ad spy method

“OLIO - The Food Sharing Revolution” introduction:OLIO is a global food sharing app connecting neighbours, volunteers and businesses to put an end #foodwaste. Join our Food Sharing Revolution today!

“OLIO - The Food Sharing Revolution” Facebook ads last run:2020-02-28 21:01:50

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “OLIO - The Food Sharing Revolution” ads data to help “OLIO - The Food Sharing Revolution” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “OLIO - The Food Sharing Revolution”. In this report, we analyze in detail the best ad cases of “OLIO - The Food Sharing Revolution”.

OLIO - The Food Sharing Revolution Top3 Ads Case Study:

Advertisers OLIO - The Food Sharing Revolution OLIO - The Food Sharing Revolution OLIO - The Food Sharing Revolution
Ad text Få gratis överbliven mat från lokala butiker och grannar med den här appen. We’re like Gumtree but everything is *free* Give away your spare! Install now. We’re like Gumtree but everything is *free* Give away your spare! Install now.
Ad format Carousel Carousel Carousel
Categories other other other
Duration 6 days 1 days 1 days
Like 170 33 19

OLIO - The Food Sharing Revolution Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “OLIO - The Food Sharing Revolution” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“OLIO - The Food Sharing Revolution” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “OLIO - The Food Sharing Revolution” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad text  Få gratis överbliven mat från lokala butiker och grannar med den här appen.  We’re like Gumtree but everything is *free* Give away your spare! Install now.  We’re like Gumtree but everything is *free* Give away your spare! Install now.
Ad type  other  other  other
Ad word count 75  79  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “OLIO - The Food Sharing Revolution”, the text type used is other to obtain the best ad performance. “OLIO - The Food Sharing Revolution” can use this copy style more. On the other hand, “OLIO - The Food Sharing Revolution” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “OLIO - The Food Sharing Revolution” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “OLIO - The Food Sharing Revolution” are:INSTALL_MOBILE_APP,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “OLIO - The Food Sharing Revolution” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “OLIO - The Food Sharing Revolution” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “OLIO - The Food Sharing Revolution” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “OLIO - The Food Sharing Revolution”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“OLIO - The Food Sharing Revolution” should put ads in the best time period, so that ads get the most value in a limited time.

Related “OLIO - The Food Sharing Revolution” ad case study report

If you want to check the best ad case study of other advertisers related to “OLIO - The Food Sharing Revolution”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “OLIO - The Food Sharing Revolution”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.