Award-winning Case Study For Olight Direct Japan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Olight Direct Japan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Olight Direct Japan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Olight Direct Japan” through the method of adspy!

Olight Direct Japan Facebook ad Introduction by ad spy method

“Olight Direct Japan” introduction:OLIGHT(オーライト)はお客様の生活をより便利に、快適にするさまざまなフラッシュライト製品をご提供しています。新しい技術の開発とお客様の満足を追求します。

“Olight Direct Japan” Facebook ads last run:2020-02-17 06:00:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Olight Direct Japan” ads data to help “Olight Direct Japan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Olight Direct Japan”. In this report, we analyze in detail the best ad cases of “Olight Direct Japan”.

Olight Direct Japan Top3 Ads Case Study:

Advertisers Olight Direct Japan Olight Direct Japan Olight Direct Japan
Ad title Olight Japan Olight Direct Japan OLIGHT(オーライト)公式オンラインストアオープンセール
Ad text M2R PROタクティカルライト ✔️スポット的な配光で遠くまで照らせる ✔️最長ランタイムは50日間 ✔️無音なスイッチのクリック感が心地よい ❣️今なら、40%OFFでゲット️ 期間限定:1... OLIGHT(オーライト)初売りセール開催中、全品20%OFF、1、新規会員登録、500円クーポンがもらえる。2、期間内で累計の購入額がNo.1~No.3の方に限定刻印品S1RⅡを無料で贈呈!!... OLIGHT(オーライト)公式オンラインストアオープンセールが12月21日ー12月24日の間に開催されます、最大45%OFF、この機会を是非お見逃しなく!クレジットカードまたはpaypalで決済可能!
Ad format Carousel Image Image
Categories other Product/Service Product/Service
Duration 1 days 8 days 3 days
Like 2 11 0

Olight Direct Japan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Olight Direct Japan” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Olight Direct Japan” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Olight Direct Japan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Olight Japan Olight Direct Japan OLIGHT(オーライト)公式オンラインストアオープンセール
Ad text  M2R PROタクティカルライト ✔️スポット的な配光で遠くまで照らせる ✔️最長ランタイムは50日間 ✔️無音なスイッチのクリック感が心地よい ❣️今なら、40%OFFでゲット️ 期間限定:1...  OLIGHT(オーライト)初売りセール開催中、全品20%OFF、1、新規会員登録、500円クーポンがもらえる。2、期間内で累計の購入額がNo.1~No.3の方に限定刻印品S1RⅡを無料で贈呈!!...  OLIGHT(オーライト)公式オンラインストアオープンセールが12月21日ー12月24日の間に開催されます、最大45%OFF、この機会を是非お見逃しなく!クレジットカードまたはpaypalで決済可能!
Ad type  other  other  other
Ad word count 175  131  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Olight Direct Japan”, the text type used is other to obtain the best ad performance. “Olight Direct Japan” can use this copy style more. On the other hand, “Olight Direct Japan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Olight Direct Japan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Olight Direct Japan” are:BOOK_TRAVEL,SHOP_NOW,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Olight Direct Japan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Olight Direct Japan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Olight Direct Japan” top 3 ads schedules are: 1 days,8 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Olight Direct Japan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Olight Direct Japan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Olight Direct Japan” ad case study report

If you want to check the best ad case study of other advertisers related to “Olight Direct Japan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Olight Direct Japan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.