Award-winning Case Study For Old World Stoneworks By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Old World Stoneworks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Old World Stoneworks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Old World Stoneworks” through the method of adspy!

Old World Stoneworks Facebook ad Introduction by ad spy method

“Old World Stoneworks” introduction:We design and manufacture cast stone fireplace mantels and range hoods.

“Old World Stoneworks” Facebook ads last run:2020-02-17 05:16:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Old World Stoneworks” ads data to help “Old World Stoneworks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Old World Stoneworks”. In this report, we analyze in detail the best ad cases of “Old World Stoneworks”.

Old World Stoneworks Top3 Ads Case Study:

Advertisers Old World Stoneworks Old World Stoneworks Old World Stoneworks
Ad title Old World Stoneworks Old World Stoneworks Outdoor Living + Old World Charm
Ad text Add traditional old world charm to your home with our cast stone fireplaces & range hoods. Shop the lines of Traditional, Cast Stone Fireplace Mantels, Range Hoods, and Accessories by Old ... We offer a huge selection of elegant cast stone fireplace mantels and surrounds. All of our produ...
Ad format Image Carousel Image
Categories Masonry Contractor Masonry Contractor Masonry Contractor
Duration 284 days 161 days 33 days
Like 3686 1 0

Old World Stoneworks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Old World Stoneworks” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Old World Stoneworks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Old World Stoneworks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Old World Stoneworks Old World Stoneworks Outdoor Living + Old World Charm
Ad text  Add traditional old world charm to your home with our cast stone fireplaces & range hoods.  Shop the lines of Traditional, Cast Stone Fireplace Mantels, Range Hoods, and Accessories by Old ...  We offer a huge selection of elegant cast stone fireplace mantels and surrounds. All of our produ...
Ad type  other  other  other
Ad word count 90  114  165

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Old World Stoneworks”, the text type used is other to obtain the best ad performance. “Old World Stoneworks” can use this copy style more. On the other hand, “Old World Stoneworks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Old World Stoneworks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Old World Stoneworks” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Old World Stoneworks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Old World Stoneworks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Old World Stoneworks” top 3 ads schedules are: 284 days,161 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Old World Stoneworks”‘s top 1 ad duration is 284 days. Every advertisement has a life cycle.
“Old World Stoneworks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Old World Stoneworks” ad case study report

If you want to check the best ad case study of other advertisers related to “Old World Stoneworks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Old World Stoneworks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.