Award-winning Case Study For Old Spice Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Old Spice Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Old Spice Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Old Spice Philippines” through the method of adspy!

Old Spice Philippines Facebook ad Introduction by ad spy method

“Old Spice Philippines” introduction:Old Spice has 75 years of experience helping guys improve their mansmells with antiperspirant, deodorant and bodywash.

“Old Spice Philippines” Facebook ads last run:2020-02-20 23:10:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Old Spice Philippines” ads data to help “Old Spice Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Old Spice Philippines”. In this report, we analyze in detail the best ad cases of “Old Spice Philippines”.

Old Spice Philippines Top3 Ads Case Study:

Advertisers Old Spice Philippines Old Spice Philippines Old Spice Philippines
Ad title Old Spice Philippines Old Spice PH | Outsummer Summer with Static Stations Old Spice Philippines
Ad text The force of feeling fresh is strong with this one. Available at stores not far, far away… Looking for a way to escape the heat? Just turn on the radio, skip the usual FM stations, and tun... Be the chillest dude around. Or at least feel like it. Use Old Spice deodorants and freshen up th...
CTA type N/A N/A N/A
Ad format Image Video Image
Categories Product/Service Product/Service Product/Service
Duration 1 days 7 days 14 days
Like 1043 2372 1403

Old Spice Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Old Spice Philippines” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Old Spice Philippines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Old Spice Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Old Spice Philippines Old Spice PH | Outsummer Summer with Static Stations Old Spice Philippines
Ad text  The force of feeling fresh is strong with this one. Available at stores not far, far away…  Looking for a way to escape the heat? Just turn on the radio, skip the usual FM stations, and tun...  Be the chillest dude around. Or at least feel like it. Use Old Spice deodorants and freshen up th...
Ad type  other  other  other
Ad word count 90  282  107

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Old Spice Philippines”, the text type used is other to obtain the best ad performance. “Old Spice Philippines” can use this copy style more. On the other hand, “Old Spice Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Old Spice Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Old Spice Philippines” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Old Spice Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Old Spice Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Old Spice Philippines” top 3 ads schedules are: 1 days,7 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Old Spice Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Old Spice Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Old Spice Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “Old Spice Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Old Spice Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.