Award-winning Case Study For Old Mutual South Africa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Old Mutual South Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Old Mutual South Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Old Mutual South Africa” through the method of adspy!

Old Mutual South Africa Facebook ad Introduction by ad spy method

“Old Mutual South Africa” introduction:Old Mutual - 170 years of helping you do great things. Our team is online weekdays 9am – 5pm

“Old Mutual South Africa” Facebook ads last run:2020-02-17 08:00:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Old Mutual South Africa” ads data to help “Old Mutual South Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Old Mutual South Africa”. In this report, we analyze in detail the best ad cases of “Old Mutual South Africa”.

Old Mutual South Africa Top3 Ads Case Study:

Advertisers Old Mutual South Africa Old Mutual South Africa Old Mutual South Africa
Ad title SirMoc'ae Gift SirMoc'ae Gift SirMoc'ae Gift
Ad text Want car insurance that suits your Polo Vivo perfectly? Old Mutual Car Insurance offers powerful ... Want car insurance that suits your Polo perfectly? Old Mutual Car Insurance offers powerful prote... You work hard to provide for those you love. Like 6 million other Old Mutual clients, you can sec...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 46 days 5 days 43 days
Like 2 1 4

Old Mutual South Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Old Mutual South Africa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Old Mutual South Africa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Old Mutual South Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SirMoc'ae Gift SirMoc'ae Gift SirMoc'ae Gift
Ad text  Want car insurance that suits your Polo Vivo perfectly? Old Mutual Car Insurance offers powerful ...  Want car insurance that suits your Polo perfectly? Old Mutual Car Insurance offers powerful prote...  You work hard to provide for those you love. Like 6 million other Old Mutual clients, you can sec...
Ad type  other  other  other
Ad word count 189  184  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Old Mutual South Africa”, the text type used is other to obtain the best ad performance. “Old Mutual South Africa” can use this copy style more. On the other hand, “Old Mutual South Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Old Mutual South Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Old Mutual South Africa” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Old Mutual South Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Old Mutual South Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Old Mutual South Africa” top 3 ads schedules are: 46 days,5 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Old Mutual South Africa”‘s top 1 ad duration is 46 days. Every advertisement has a life cycle.
“Old Mutual South Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Old Mutual South Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “Old Mutual South Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Old Mutual South Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.