Award-winning Case Study For Oil ChangeXpress By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oil ChangeXpress”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oil ChangeXpress” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oil ChangeXpress” through the method of adspy!

Oil ChangeXpress Facebook ad Introduction by ad spy method

“Oil ChangeXpress” introduction:Welcome to Oil Change Xpress, where you will save time and money on your vehicle servicing. There is no booking required so drive in at your convenience. We service vehicles within 15-20 minutes while you have a cup of coffee in our cozy customer lounge.

“Oil ChangeXpress” Facebook ads last run:2020-02-23 05:36:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oil ChangeXpress” ads data to help “Oil ChangeXpress” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oil ChangeXpress”. In this report, we analyze in detail the best ad cases of “Oil ChangeXpress”.

Oil ChangeXpress Top3 Ads Case Study:

 1st2nd3rd
Advertisers Oil ChangeXpress Oil ChangeXpress Oil ChangeXpress
Ad title Oil ChangeXpress Oil Change Xpress Oil ChangeXpress
Ad text Semi Synthetic Oil And Oil Filter Service from $79.95 which includes our 20 point checks, top ups... Save time and money on your vehicle servicing. There is no booking required so drive in anytime a... Spring has Sprung - Tick off one more box - Get your vehicle serviced at Oil Change Xpress. You w...
CTA type LEARN_MORE GET_DIRECTIONS N/A
Ad format Image Image Image
Categories Oil Lube & Filter Service Oil Lube & Filter Service Oil Lube & Filter Service
Duration 6 days 5 days 10 days
Like 5 0 7

Oil ChangeXpress Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oil ChangeXpress” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oil ChangeXpress” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oil ChangeXpress” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Oil ChangeXpress Oil Change Xpress Oil ChangeXpress
Ad text  Semi Synthetic Oil And Oil Filter Service from $79.95 which includes our 20 point checks, top ups...  Save time and money on your vehicle servicing. There is no booking required so drive in anytime a...  Spring has Sprung - Tick off one more box - Get your vehicle serviced at Oil Change Xpress. You w...
Ad type  other  other  other
Ad word count 229  193  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oil ChangeXpress”, the text type used is other to obtain the best ad performance. “Oil ChangeXpress” can use this copy style more. On the other hand, “Oil ChangeXpress” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oil ChangeXpress” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oil ChangeXpress” are:LEARN_MORE,GET_DIRECTIONS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Oil ChangeXpress” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oil ChangeXpress” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oil ChangeXpress” top 3 ads schedules are: 6 days,5 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oil ChangeXpress”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Oil ChangeXpress” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oil ChangeXpress” ad case study report

If you want to check the best ad case study of other advertisers related to “Oil ChangeXpress”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oil ChangeXpress”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.