Award-winning Case Study For ODDS KENYA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ODDS KENYA”, or large enterprises, they have established a Facebook page for advertising and promotion. “ODDS KENYA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ODDS KENYA” through the method of adspy!

ODDS KENYA Facebook ad Introduction by ad spy method

“ODDS KENYA” introduction:We have the most amazing and unique range of furniture in Kenya that will add style and grace to any home or office.

“ODDS KENYA” Facebook ads last run:2019-05-09 16:23:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ODDS KENYA” ads data to help “ODDS KENYA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ODDS KENYA”. In this report, we analyze in detail the best ad cases of “ODDS KENYA”.

ODDS KENYA Top3 Ads Case Study:

Ad title صور اليوميات صور اليوميات Fotos de la biografía
Ad text ‼️MEGA SALE ‼️ - NOW 36% OFF: 199,000/- (was; 311,250/-) TUSCON 7 SEATER RECLINER (3,2C,1,1) in ... ‼️NOW 20% OFF: 52,000/- (was: 65,000/-).‼️ Cosmo 4 Part Workstation 2.4mx1.2m (Price includes 4 ... ‼️NOW 30% OFF: 108,500/- (was: 155,000/-)‼️ PARGA 6 SEATER (3,2C,1) FABRIC RECLINER IN NAVY Qua...
Ad format Image Image Image
Categories other other other
Duration 1 days 3 days 3 days
Like 1484 5756 6712

ODDS KENYA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ODDS KENYA” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ODDS KENYA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ODDS KENYA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title صور اليوميات صور اليوميات Fotos de la biografía
Ad text  ‼️MEGA SALE ‼️ - NOW 36% OFF: 199,000/- (was; 311,250/-) TUSCON 7 SEATER RECLINER (3,2C,1,1) in ...  ‼️NOW 20% OFF: 52,000/- (was: 65,000/-).‼️ Cosmo 4 Part Workstation 2.4mx1.2m (Price includes 4 ...  ‼️NOW 30% OFF: 108,500/- (was: 155,000/-)‼️ PARGA 6 SEATER (3,2C,1) FABRIC RECLINER IN NAVY Qua...
Ad type  other  other  other
Ad word count 335  259  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ODDS KENYA”, the text type used is other to obtain the best ad performance. “ODDS KENYA” can use this copy style more. On the other hand, “ODDS KENYA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ODDS KENYA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ODDS KENYA” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “ODDS KENYA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ODDS KENYA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ODDS KENYA” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ODDS KENYA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ODDS KENYA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ODDS KENYA” ad case study report

If you want to check the best ad case study of other advertisers related to “ODDS KENYA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ODDS KENYA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.