Award-winning Case Study For Oceana Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Oceana Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Oceana Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Oceana Brasil” through the method of adspy!

Oceana Brasil Facebook ad Introduction by ad spy method

“Oceana Brasil” introduction:A Oceana defende a gestão científica da pesca para restaurar a abundância dos oceanos. Nosso lema é "proteger os oceanos para alimentar o mundo"

“Oceana Brasil” Facebook ads last run:2020-02-22 13:36:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Oceana Brasil” ads data to help “Oceana Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Oceana Brasil”. In this report, we analyze in detail the best ad cases of “Oceana Brasil”.

Oceana Brasil Top3 Ads Case Study:

Advertisers Oceana Brasil Oceana Brasil Oceana Brasil
Ad title Timeline Photos Oceana Brasil Photos from Oceana Brasil's post
Ad text A quantidade de plástico nos oceanos é alarmante e não para de crescer. Isso afeta a vida marinha... Agradecemos a todos que nos apoiaram este ano. Sem vocês, não poderíamos ter avançado em temas im... Os golfinhos poder saltar até 5 metros de altura! Além de serem bons em saltos, também são veloze...
CTA type N/A N/A N/A
Ad format Image Video Carousel
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 11 days 8 days 1 days
Like 32 79 68

Oceana Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Oceana Brasil” top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Oceana Brasil” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Oceana Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Oceana Brasil Photos from Oceana Brasil's post
Ad text  A quantidade de plástico nos oceanos é alarmante e não para de crescer. Isso afeta a vida marinha...  Agradecemos a todos que nos apoiaram este ano. Sem vocês, não poderíamos ter avançado em temas im...  Os golfinhos poder saltar até 5 metros de altura! Além de serem bons em saltos, também são veloze...
Ad type  other  other  other
Ad word count 346  293  177

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Oceana Brasil”, the text type used is other to obtain the best ad performance. “Oceana Brasil” can use this copy style more. On the other hand, “Oceana Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Oceana Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Oceana Brasil” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Oceana Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Oceana Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Oceana Brasil” top 3 ads schedules are: 11 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Oceana Brasil”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Oceana Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Oceana Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Oceana Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Oceana Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.