Award-winning Case Study For Ocean Wars By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ocean Wars”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ocean Wars” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ocean Wars” through the method of adspy!

Ocean Wars Facebook ad Introduction by ad spy method

“Ocean Wars” introduction:Ocean Wars is a massively online RTS game, where you will need to develop your island to collect resource, build fleet and sail across uncharted territory.

“Ocean Wars” Facebook ads last run:2020-02-23 05:14:01

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ocean Wars” ads data to help “Ocean Wars” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ocean Wars”. In this report, we analyze in detail the best ad cases of “Ocean Wars”.

Ocean Wars Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ocean Wars Ocean Wars Ocean Wars
Ad title Sail to the ends of the world Sail to the ends of the world Ocean Wars
Ad text Starting with the sailor, can you become the captain of the big fleet finally? Attention Pirates! Join our fleet, fight together burning them down the ocean. Ignite artillery and bombard enemy ships! They don't stand a chance against you!
CTA type PLAY_GAME PLAY_GAME PLAY_GAME
Ad format Image Image Carousel
Categories App Page App Page App Page
Duration 2 days 2 days 2 days
Like 14 70 5

Ocean Wars Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ocean Wars” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ocean Wars” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ocean Wars” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sail to the ends of the world Sail to the ends of the world Ocean Wars
Ad text  Starting with the sailor, can you become the captain of the big fleet finally?  Attention Pirates! Join our fleet, fight together burning them down the ocean.  Ignite artillery and bombard enemy ships! They don't stand a chance against you!
Ad type  other  other  other
Ad word count 78  78  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ocean Wars”, the text type used is other to obtain the best ad performance. “Ocean Wars” can use this copy style more. On the other hand, “Ocean Wars” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ocean Wars” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ocean Wars” are:PLAY_GAME,PLAY_GAME,PLAY_GAME.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Ocean Wars” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ocean Wars” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ocean Wars” top 3 ads schedules are: 2 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ocean Wars”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Ocean Wars” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ocean Wars” ad case study report

If you want to check the best ad case study of other advertisers related to “Ocean Wars”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ocean Wars”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.