Award-winning Case Study For Ocean State Job Lot By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ocean State Job Lot”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ocean State Job Lot” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ocean State Job Lot” through the method of adspy!

Ocean State Job Lot Facebook ad Introduction by ad spy method

“Ocean State Job Lot” introduction:Ocean State Job Lot, A Lot More for A Lot Less, selling brand-name merchandise at closeout prices. With locations throughout New England, NY & NJ

“Ocean State Job Lot” Facebook ads last run:2020-02-17 06:40:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ocean State Job Lot” ads data to help “Ocean State Job Lot” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ocean State Job Lot”. In this report, we analyze in detail the best ad cases of “Ocean State Job Lot”.

Ocean State Job Lot Top3 Ads Case Study:

Advertisers Ocean State Job Lot Ocean State Job Lot Ocean State Job Lot
Ad title Beat the heat this summer! Ship to Store Oh the things you'll find!
Ad text Heat got you down? Chill out with our incredible selection of ACs and fans. Visit us at 941 Poquo... It's our craziest deal ever! Become an Insider to buy an Osaki Titan TP-Carina Massage Chair for ... Visit our new #Nanuet store for fabulous deals on brand name merchandise!
Ad format Video Image Carousel
Categories other Shopping & Retail Shopping & Retail
Duration 1 days 2 days 20 days
Like 2 6 13

Ocean State Job Lot Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ocean State Job Lot” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ocean State Job Lot” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ocean State Job Lot” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Beat the heat this summer! Ship to Store Oh the things you'll find!
Ad text  Heat got you down? Chill out with our incredible selection of ACs and fans. Visit us at 941 Poquo...  It's our craziest deal ever! Become an Insider to buy an Osaki Titan TP-Carina Massage Chair for ...  Visit our new #Nanuet store for fabulous deals on brand name merchandise!
Ad type  other  other  other
Ad word count 122  181  105

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ocean State Job Lot”, the text type used is other to obtain the best ad performance. “Ocean State Job Lot” can use this copy style more. On the other hand, “Ocean State Job Lot” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ocean State Job Lot” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ocean State Job Lot” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Ocean State Job Lot” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ocean State Job Lot” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ocean State Job Lot” top 3 ads schedules are: 1 days,2 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ocean State Job Lot”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ocean State Job Lot” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ocean State Job Lot” ad case study report

If you want to check the best ad case study of other advertisers related to “Ocean State Job Lot”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ocean State Job Lot”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.