Award-winning Case Study For Ocean Spray By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ocean Spray”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ocean Spray” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ocean Spray” through the method of adspy!

Ocean Spray Facebook ad Introduction by ad spy method

“Ocean Spray” introduction:Welcome to the official Ocean Spray Facebook page for Australia and New Zealand! Share recipes, trade entertaining tips and learn about our products.

“Ocean Spray” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ocean Spray” ads data to help “Ocean Spray” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ocean Spray”. In this report, we analyze in detail the best ad cases of “Ocean Spray”.

Ocean Spray Top3 Ads Case Study:

Advertisers Ocean Spray Ocean Spray Ocean Spray
Ad title 06_GIF.mp4 Tap through to learn more and WIN! Tap through to learn more!
Ad text Brighten up your summer & serve up a glass of our Ruby Red™ Grapefruit Fruit Drink ☀️ with 100% o... It's true, Pink cranberries ARE real! ...and they’re just as refreshing as you think! Discover N... Did you know PINK cranberries ARE real? Yep, you read that correctly! Introducing NEW Ocean Spra...
Ad format Video Video Video
Categories other Product/Service Product/Service
Duration 1 days 40 days 40 days
Like 5 0 2

Ocean Spray Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ocean Spray” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ocean Spray” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ocean Spray” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 06_GIF.mp4 Tap through to learn more and WIN! Tap through to learn more!
Ad text  Brighten up your summer & serve up a glass of our Ruby Red™ Grapefruit Fruit Drink ☀️ with 100% o...  It's true, Pink cranberries ARE real! ...and they’re just as refreshing as you think! Discover N...  Did you know PINK cranberries ARE real? Yep, you read that correctly! Introducing NEW Ocean Spra...
Ad type  other  other  other
Ad word count 167  212  201

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ocean Spray”, the text type used is other to obtain the best ad performance. “Ocean Spray” can use this copy style more. On the other hand, “Ocean Spray” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ocean Spray” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ocean Spray” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Ocean Spray” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ocean Spray” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ocean Spray” top 3 ads schedules are: 1 days,40 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ocean Spray”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ocean Spray” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ocean Spray” ad case study report

If you want to check the best ad case study of other advertisers related to “Ocean Spray”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ocean Spray”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.